Use of B2B and B2C in Healthcare
Business 2 Business (B2B) is a type of transaction involving businesses. One example of B2B is the transaction between a manufacturer and a wholesaler. Conversely, Business 2 Consumer (B2C) sells services and products directly between consumers and businesses, where consumers are the end-users. The main types of B2C models in the modern business environment are online intermediaries, direct sellers, fee-based, community-based, and advertising-based (Kenton, 2022). The fee-based model includes charging customers a fee to access a product or service. The community-based model has built communities based on common interests to help advertisers and marketers directly promote products and services to customers. The advertising-based model includes using free content to draw traffic to a website.
Are you in need of urgent help with your assignment ? Contact us. Our work is second to none.
According to Madanaguli et al. (2021), B2B in healthcare includes providing a healthcare service or product to another business. For instance, pharmaceutical companies sell medicine to healthcare facilities. Hospitals may also outsource employees from other firms to handle customer service and information technology tasks. B2B in healthcare also offers healthcare services to firms such as elderly care facilities. Further, B2C in healthcare includes developing relationships between patients and healthcare providers. According to Grustam et al. (2017), telemonitoring is one of the main applications of B2C in healthcare. One of the main activities in telemonitoring is informing patients about the existence of telemonitoring services and their significance in healthcare. Another activity is encouraging patients and other stakeholders in the healthcare setting to download the telemonitoring app. The third activity is the registration and payment of the telemonitoring charges, and the fourth is connecting the app to external monitoring devices. B2C in healthcare also includes offering specific healthcare services to a selected group. For example, a healthcare facility may specialize in providing healthcare services to children or older people.
References
Grustam, A. S., Vrijhoef, H. J., Koymans, R., Hukal, P., & Severens, J. L. (2017). Assessment of a business-to-consumer (B2C) model for telemonitoring patients with chronic heart failure (CHF). BMC Medical Informatics and Decision Making, 17(1). https://doi.org/10.1186/s12911-017-0541-2
Kenton, W. (2022, September 12). B2C: How business-to-consumer sales work, 5 types and examples. Investopedia. Retrieved September 24, 2022, from https://www.investopedia.com/terms/b/btoc.asp
Madanaguli, A. T., Dhir, A., Talwar, S., Singh, G., & Escobar, O. (2021). Business to business (B2B) alliances in the healthcare industry: A Review of Research Trends and pertinent issues. Journal of Business & Industrial Marketing, 37(8), 1688–1705. https://doi.org/10.1108/jbim-01-2021-0060
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Use of B2B and B2C in Healthcare
As an individual, research the following and contribute to a substantial discussion with your peers regarding the discussion prompt:
B2B
B2C
How B2B and B2C are used in healthcare
Complete the order form and upload all of your files, including any instructions, rubrics, or other materials provided by your instructor. 
Complete the order payment after filling in the order form. We’ll receive your order and assign it to a writer.
The assigned writer will complete your paper and forward it to our Editing Team for review and approval.
Once approved by the editor, the completed paper will be uploaded to your account for you to download, review and approve.