Communicating Value
How would I facilitate cross-team collaboration between Lenovo’s marketing management function and R&D teams?
One of the approaches I would use to enable cross-team collaboration between the marketing management function and the research and development teams at Lenovo is creating a communication strategy that allows information sharing across teams. The second approach is specifying the roles and responsibilities of each team member to prevent conflict that could arise from misunderstandings among the team members from different departments. The third approach is maintaining regular communication among the teams by using communication tools accessible to every team member, such as email and telephone.
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How would I communicate new features to customers?
Customers perceive a product’s new features based on their understanding of the features and their impact on their experience when using a product. Therefore, I would communicate the new features by creating a short educational video describing how they improve the product and post it on social media platforms to reach as many customers as possible. I would also email the video to customers to get those who may not be active on social media platforms.
How would I measure the success of the team?
One o?f the things I would consider in measuring the team’s success is whether they have met the project’s goals and objectives. I would focus on what the team has already accomplished and what is yet to be completed to determine whether their performance meets the organization’s expectations. The second thing I would do is assess the team member’s commitment level based on their engagement in the project. According to Pitaloka & Putri (2021), engagement can be evaluated based on the generation of new ideas and participation in decision-making. The team’s success can be enhanced by implementing the team members’ proposed creative ideas.
References
Pitaloka, E., & Putri, F. M. (2021). The impact of employee engagement and organizational commitment on employee performance. Business Management Journal, 17(2), 117. https://doi.org/10.30813/bmj.v17i2.2739
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Question 
Communicating Value
The following exercise lets you practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
Based on your learning, how would you facilitate cross-team collaboration between Lenovo’s marketing management function and R&D teams?
How would you communicate about new features to customers?
How would you measure the success of the team?
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