Chevron Company Key Product

Chevron Company Key Product

The company for this discussion is Walmart. The ZIP code of an area I am familiar with is 95209.

ZIP Code 95209 Demographics

ZIP code 95209 is located in Western California and has less than average land space compared to other ZIP codes in the US. A huge population density also characterizes the area. Other demographics associated with the area are that it has many young and middle-aged adults. Also, residents in the area are primarily white. A large number of the people in the area are either single adults or single parents. Also, children aged below 18 years old are many compared to other areas. Stockton is the primary city (Zip Codes.org, n.d.).

Walmart’s Key Brand and Stock Elements

Walmart’s supercenter in Stockton serves as a primary one-stop shopping point for the residents of ZIP code 95209. The supercentre offers a convenient shopping experience for general merchandise, grocery, and pharmacy products. The retail store is specifically tailored for Stockton residents, offering various products, including fruits and vegetables, meats, cheeses, and prepared food products (Walmart, 2012). Another relevant section of the store that serves the local community’s needs is the grab-and-go section. The section sells chicken and pizza, thus suiting the needs of the single-adult population.

Walmart’s Ability to Address the Needs of the Market

The population features and demographics of area code 95209 show this is a primarily active community. In turn, Walmart’s Stockton operates 24/7, seven days a week, to fulfill the needs of an active population (Walmart, 2012). For instance, the large number of students in the area benefit from the company’s grab-and-go section. Also, residents who work late in the busy city can access a meal at night. There is also an online shopping service that enables customers to order and pick up their shopping from a Walmart pick-up station. Online shopping ensures that customers from the densely populated Stockton area do not overcrowd the stores.

References

Walmart. (2012). Stockton Welcomes Walmart Neighborhood Market. Corporate – US. https://corporate.walmart.com/newsroom/2012/09/14/stockton-welcomes-walmart-neighborhood-market

Zip Codes org. (n.d.). ZIP Code 95209 Map, Demographics, More for Stockton, CA. Www.unitedstateszipcodes.org. https://www.unitedstateszipcodes.org/95209/

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Respond to the following in a minimum of 175 words:

Select a consumer-products company belonging to the Fortune 500.
Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
Describe how the company’s key product and brand elements fit the needs of the market described.
Evaluate the company’s ability to address this market.

Chevron Company Key Product

MY ZIPCODE is 95209

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