Strategic Digital and Social Media Marketing Strategy of the Specialized Bicycle Components (SBC) company

Strategic Digital and Social Media Marketing Strategy of the Specialized Bicycle Components (SBC) Company

My view about the Specialized Bicycle Components (SBC) company’s strategic marketing strategy is that the company has managed to employ specialists in every section. For example, Marcy is a North Eastern marketing expert with over ten years of experience, Gus is a South Eastern Branding specialist, and Andrew is a digital merchandising analyst with over five years of experience (Crunchbase, 2022). This means the company has specialists to coordinate and effectively implement the marketing process. Furthermore, the company has subdivided the market into regions, each with a team. All this implies that SBC has an elaborate strategic marketing strategy that could lead to more sales. Get in touch with us at eminencepapers.com. We offer assignment help with high professionalism.

My view over SBC’s social media marketing strategy is that it seems the company does not have a developed social media marketing. This is why the three specialists seem not to be sure about the level of social media marketing in this company (AF, 2022). Therefore, social media marketing needs to be established in this company to help promote and sell the bicycles. The company should embrace social media because many potential customers who can buy these bicycles are youth who like riding and sporting with the bicycles (Crunchbase, 2022). The company should use social media to reach these youth because nearly all the youth have active social media accounts.

Some of the frustrations I encountered in the team project were: First, the team members were not used to working together as a team. Therefore, they rarely get in agreement and make decisions together, yet the project requires them to work collaboratively. Another frustration I faced was that team members work in different areas. Marcy works in the east, Gus works in the southeast, and Andrew works in the northwest. Therefore, these members are not used to working together.

When resolving similar challenges as a marketing manager, I would first talk to these members about the importance of teamwork and collaboration. I will emphasize that working as a team would enable the organization to achieve more than working separately. Secondly, I will call regular meetings so members can get used to one another to enhance teamwork. I will also encourage members to be open when giving their opinions and be ready to accommodate other people’s opinions.

References

(2022). What does SBC stand for? SBC stands for Specialized Bicycle Components (Morgan Hill, CA). https://www.acronymfinder.com/Specialized-Bicycle-Components-(Morgan-Hill%2c-CA)-(SBC).html

Crunchbase. N (2022). Specialized Bicycle Components. https://www.crunchbase.com/organization/specialized-bicycle-components

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The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.

Strategic Digital and Social Media Marketing Strategy of the Specialized Bicycle Components (SBC) company

Review the SBC Overview.

Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?
What were some of the frustrations you noted in the team project throughout the exercise?
How would you resolve similar challenges in the workplace?