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Marketing

Purchasing process

Purchasing process

In the discussion of a purchase that I made recently, I recalled last month when I bought a laptop to use for business purposes. The laptop cost was $115, and I purchased a series of considerations. According to Martínez-López et al. (2020), a need should be established from a person’s or business’s day-to-day operations. Based on the criteria, I had difficulties recording and processing transactions manually and, thus, found that I needed a laptop. Social media platforms play a crucial role when deciding which product to purchase. I compared various products from different outlets described on their social media marketing platforms. Significant aspects for comparisons included features and the price. I selected the product with the most features at a price that did not exceed $115,000.

Consistently, I evaluated various alternatives before arriving at the final decision on which product to purchase. The primary reason behind considering multiple options is to search for the best product. According to Gonzalez-Fuentes et al. (2021), assessing various options is a significant step in purchasing any product because there is a difference in utility and efficiency derived from the products. I evaluated the products, selected the best choice, and identified various alternatives within the price limits. I then ranked them in terms of price and features that could support the needs of the business. After ranking products, I selected the one with the highest features that could help the company at the lowest price as the best alternative. Finally, I purchased the asset via the seller’s online marketing platform. The purchase entailed placing an order on the seller’s website by paying, and the product was delivered to my address.

References

Gonzalez-Fuentes, M., Robertson, K. R., & Davis, J. C. (2021). Creativity as a reflective

Learning exercise: informing strategic marketing decisions through digital storytelling. Marketing Education Review, 31(2), 138-146.

Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020).

Behind influencer marketing: critical marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7-8), 579-607.

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Question 

Purchasing process

Purchasing process

Consider a purchase you recently made (for interest, assume that the purchase was over $100).

Describe your decision process in a minimum of 175 words:

How did you determine your need?
How did you search for information?
Did you evaluate alternatives?
Did you have criteria upon which you made your choice?
How did you assess your purchase?