The Best Brand Image Representer

The Best Brand Image Representer

Ad It Up is hiring an entry-level marketer. The individual filling this position will constantly interact with clients to ensure they are informed about our products and services. The individual will also work with the marketing manager to develop marketing and distribution strategies, set prices, and create new products. The individual will also develop ads that increase our company’s brand awareness. The position also includes analyzing customer data to get insights into their needs and preferences and accessing the level of customer satisfaction.

One of the desired virtues that applicants should possess is truthfulness, which includes being honest. Entry-level marketer must be truthful in their marketing reports and disclose any information that could affect the marketing efforts. The second virtue is ambitiousness, which includes a strong need to achieve something. The entry-level marketer must be ambitious and introduce new ideas to improve the company’s marketing techniques. The third virtue is friendliness, characterized by making others feel at ease and welcome. Good customer relationship management requires friendliness and guaranteeing customers that the company will address their needs (Iriana & Buttle, 2007). Therefore, the entry-level marketer should be friendly because they will regularly interact with customers. The fourth virtue is modesty, which includes humility. The entry-level marketer will be expected to collaborate with other employees in the marketing department, hence the need to avoid being too confident and proud. The fifth virtue is liberality, which includes accepting different ideas and opinions. The entry-level marketer needs to be liberal because they will exchange advertising and product development ideas.

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Interested applicants must upload an updated resume and a cover letter addressed to the human resource manager to apply for this position. The documents will be uploaded to the company’s website under the applications section. All resumes should have a minimum of three credible referees. The uploads should be made before 25^th September 2022, and all applications uploaded after that will not be reviewed.

References

Iriana, R., & Buttle, F. (2007). Strategic, operational, and analytical customer relationship management. Journal of Relationship Marketing, 5(4), 23-42. https://doi.org/10.1300/j366v05n04_03

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For this week’s written assignment, you are a manager at Ad It Up, a mid-size marketing firm. Over the last five years, you have noticed that issues relating to unethical practices seem to be on the rise. From minor problems, such as employees calling in sick when they should have used a personal/vacation day, to more severe issues, such as the inflation of hours billed to clients, the incidences are trending at a higher rate. In an attempt to curb these actions, the company decided to take a stronger stance and terminate those employees flagged as being unethical.

The Best Brand Image Representer

Along with a heightened emphasis on training, a revision of the code of ethics, and stricter enforcement of the policies, you have been tasked with hiring three entry-level marketing employees to replace some of the terminated employees. The company wants to attract employees who are not only talented but are ethical. You need to create a help wanted ad that spells out the various virtues that you are seeking in an employee.

Instructions

Create a 1-page, help-wanted ad for an entry-level marketing person. In your ad, provide the following details:

Attention-grabbing title
A summary of the entry-level marketing position
A list of the desired virtues applicants should possess. For this part, you will need to provide and explain five of the virtues covered in this week’s materials.
Instructions for applying for the job.