Impact of Risk-free Rates and Market Premiums
Major Types of Content That Manny Should Use In the Report
According to Hilker (2017), content marketing is marketing a brand or business by sharing, insighting, entertaining, or educational information to make a purchase decision. One of the main elements of successful content marketing is creating a content marketing strategy based on the business or organization’s goals (Repovienė, 2017). One of the types of content marketing that Manny should use in the report is infographics. According to Rowe (2017), infographics include stacking a lot of information into one image in a visually appealing way to catch the intended audience’s attention. Manny should create an infographic summarizing the importance of content marketing to the company, the estimated budget, and its alignment to the company’s marketing objectives. Manny should also use reviews and testimonials on the success of content marketing in businesses to convince senior management to approve the content marketing idea. Manny may share a link to sites where the testimonials have been posted and take a screenshot of important reviews on content marketing.
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How Manny Could Help Tamika Persuade Senior Management to Approve the New Budget
Manny would help Tamika persuade senior management by finding case studies on companies that have increased market share and sales using content marketing. They also need to justify the need to purchase photos to use in content marketing due to the rank of photos as the most effective content in content marketing. Butow et al. (2020) argue that selecting an image for content marketing requires understanding the medium in which the image will be used, published, and consumed. Photos in content marketing can be generated through creating graphics, purchasing high-quality images, and photographing (Isa, 2014). Macy’s digital marketing department should consider purchasing images because picking images from the internet may require brand permissions and may not give the company access to a unique image that another brand has never used before.
References
Butow, E., Herman, J., Liu, S., Allton, M., & Robinson, A. (2020). The ultimate guide to social media marketing. Ultimate.
Hilker, C. (2017). Content-marketing-Strategien. Content Marketing in der Praxis, 71-145. https://doi.org/10.1007/978-3-658-13883-7_2
Isa, G. (2014). Content marketing secrets: An insider’s guide for creating killer content. CreateSpace.
Repovienė, R. (2017). Content marketing elements for search advertising. Socialiniai tyrimai, 40(1), 47-55. https://doi.org/10.21277/st.v40i1.184
Rowe, A. (2017). Infographics. Oxford Bibliographies Online Datasets. https://doi.org/10.1093/obo/9780199756841-0192
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Unit 5 Discussion: Impact of Risk-free Rates and Market PremiumsUnit 5 Discussion: Impact of Risk-free Rates and Market Premiums
Impact of Risk-free Rates and Market Premiums
Please consider all that we have learned thus far regarding the impact of diversification, risk-free securities, and market premiums. With that in mind, please describe how adding risk-free security to modern portfolio theory allows investors to do better than the efficient frontier. Additionally, explain how might the magnitude of the market risk premium impact people’s desire to buy stocks.
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