Decision-Making Model

Decision-Making Model

The consumer decision-making process for an individual seeking a new primary care physician involves five steps based on the rational model. The first step is the recognition of the need for a physician. This can be necessitated by the presence of underlying medical conditions that require specialized management. The next step is an information search (Stankevich, 2017). During this step, the ease of accessibility of the primary care physician is evaluated. The next step is comparing various primary care providers and selecting the one who fulfills your needs. The next step is contacting the primary care physician who has been chosen based on the individual’s needs. The last step is the evaluation of the selected physician. Do you need urgent assignment help ? Get in touch with us at eminencepapers.com.

Doctor’s information included in the local health care system: qualifications, specialization, and operation hours. Based on my opinion, some information is missing from the healthcare system. The doctor’s missing information includes the contact information and research credentials. Contact information is important from a market perspective because it enables clients to access the doctor easily (Li & Hubner, 2019). Such data can include a phone number, email, or an online portal to facilitate communication with the doctor. Clients are likely to choose a doctor that is easily accessible. Research credentials are key because they demonstrate the doctor has vast knowledge about a particular condition. This can be explained by participation in various clinical studies.

The first way to influence the decision-making process is by using previous experiences. Past experiences with a particular primary care physician influence the selection process. A physician who provides good health care services is most likely to be chosen—the second way to control the decision-making process is by considering individual differences (Stankevich, 2017). Individual differences include economic status, social and cultural needs, and age or sexual orientation. This can influence the type of primary care physician chosen. A physician who is tolerant of the individual’s needs is selected.

The post-purchase evaluation of the level of satisfaction with the primary care physician is important. The healthcare organization can conduct a post-purchase assessment using questionnaires and surveys (Robert et al., 2018). The questionnaires should evaluate whether the physician fulfilled all of my needs. They should assess the level of my satisfaction with services provided by the primary care physician (Neilpatel, 2018). Furthermore, they should seek to know if they can offer any help.

References

Li, S., & Hubner, A. (2019). The Impact of Web-Based Ratings on Patient Choice of a Primary Care Physician Versus a Specialist: Randomized Controlled Experiment. Journal of Medical Internet Research, 21(6), 1–12. https://doi.org/10.2196/11188

Neilpatel. (2018). The Benefits and Importance of Customer Satisfaction. Neilpatel, 1–32. https://neilpatel.com/blog/benefits-and-importance-of-customer-satisfaction/

Robert, L., Cheung, C., Matt, C., & Trenz, M. (2018). Do Online Reviews Still Matter Post-Purchase? https://doi.org/10.1108/INTR-07-2018-0331.

Stankevich, A. (2017). Explaining the Consumer Decision-Making Process: Critical Literature Review. Journal of International Business Research and Marketing, 2(6), 7–14. https://doi.org/10.18775/jibrm.1849-8558.2015.26.3001

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Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.

Decision-Making Model

Go to a local health care system, and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.

Discuss how the doctor’s information is positioned to make them a good choice.

What types of information are included?

What types of information do you feel are missing?

Why do you feel this is important from a marketing perspective?

Make two recommendations for influencing that decision at different points in the process.

How would the healthcare organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and their site?

NOTE: You must support your work with at least 4 academic or professional peer-reviewed sources published within the past 5 years.