Sharing Best Experience with Crisis Management
Any business may, at one point, experience a crisis that can affect its performance. As such, leaders in an organization need to understand how to effectively manage the crisis to avoid significant negative effects on the business’s reputation and performance (Booth, 2015). I have experienced a crisis in a business I used to work for. This was a shoe-selling company that imported the shoes after the customers’ orders. The orders were required to take between 14 and 21 business days. However, an incident happened, causing the delay of the deliveries as expected by customers. The business tried to solve the shipment issue, but they could not, so this caused outrage among the customers, who had waited longer than usual to get their goods. Some customers started tarnishing the company name on social media, which made it necessary for the company’s manager to respond to the crisis. Do you need urgent assignment help ? Get in touch with us at eminencepapers.com. We offer assignment help with high professionalism.
The response to this matter involved communication with the stakeholders involved. The manager sent emails to all the customers explaining the situation and gave them options to either choose other shoes from the company, get their money back, or wait for the solution to the problem. A public statement was also made to members of the public to explain the situation. This incident was handled successfully and ethically. The manager used the stages of crisis management to solve the issue. He first identified the impending danger to the business, selected a turnaround strategy, and implemented the strategy to the affected stakeholders to help them understand the situation and have access to a solution. His solution helped to prevent the loss of customers and business image to the public. If he would have ignored the situation, it would have severely affected the business’s performance.
References
Booth, S. A. (2015). Crisis management strategy: Competition and change in modern enterprises. Routledge.
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Question
Sharing Best Experience with Crisis Management
Your text recommends a straightforward approach to crisis management and implies the direct approach is best. Of course, there are many opinions on what is fair in crisis management. In your business experience, consider the number of situations you have experienced where a crisis occurred. Reflect on the response process and whether all stakeholders were well served in a fair and ethical manner. In this discussion, share the facts of the crisis and your analysis of whether it was the best response for all stakeholders involved.
Note: If you have not experienced a crisis in your workplace that is appropriate to share in the course room, refer to Case 7, “Mattel Toy Recalls” on page 183 of your text. (See attached file)