Press Release
Complete this template in order to help you gather the content that you need, based on a common and general press release format (the inverted pyramid style). When you create your press release, it will be approximately 300 words. Your press release draft will be due in Topic 7.
Headline: Experience Pattern Beauty at its New York Exhibition
Sub-Head: Pattern Beauty to showcase new product line and give samples at a New York event
First Paragraph Content:
Who: Pattern Beauty, a natural hair care brand
What: Has planned an exhibition for its new product line
Where: The event will happen at the New York Expo Center
Why: The event aims to create awareness of the product and allow the target consumers to sample the products.
When: 16th April 2021
How: The company will create exhibition stands for product viewing and sampling
Second Paragraph Content:
Who will be speaking on the company’s or campaign’s behalf? The marketing manager, Alyssa Armon, will be the brand’s primary spokesperson during the event.
What is there involvement? She will be sharing details of the new products and their benefits to the users.
Draft a QUOTE from this person – “Pattern Beauty has created some of the most hydrating hair products one can get in the market.”- Alyssa Armon.
Third Paragraph Content:
Attendees to the event can expect to get samples that they can test on their hair before they commit to the products by buying them.
Fourth Paragraph Content:
The product development managers will be present to talk to the press, where they will have a chance to explain the science behind the new product line.
The lead product development manager stated, “Pattern Beauty’s newest brand is based on science. We have invested in understanding hair and the products that can best work for it.”
Final Paragraph Content:
Any information about the brand and the event will be available on the company’s website at https://www.patternbeauty.com
Reflection:
The PR event plan above is created for Pattern Beauty, a natural hair care products company. The activity is an exhibition created for members of the community o come and interact with the company’s products. The exhibition is specifically created to increase awareness of a new line of products. The event is appropriate because it will create awareness of the new company products. People who attend the exhibition will get to interact with a new line that they have not before. They will also receive samples that they can test to see how they work with their hair.
This event is very appropriate for the targeted demographic. The event targets all community members, but especially black women with natural hair. This demographic takes time to trust a new product on their hair; thus, the availability of an event that clearly explains the products’ effectiveness in addition to the samples that they will get will increase their trust in the brand.
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Question 
PR Case Study Part 2: Press Release
PAPERS THAT DO NOT FOLLOW THE POSTED TEMPLATE WILL NOT BE ACCEPTED
PR Case Study Part 2: Press Release Details |
Consider all of the public relations tactics that you have learned this topic. Complete the press release templates presenting a PR activity for your business, organization, or campaign. This activity may include but is not limited to events, meetings, tours, banquets, conventions, trade shows, or sponsorships.
Press Release
Note: You will be given feedback on your template for revisions. Final draft of press release will be due in Topic 7.
Along with your pitch letter and press release templates, in 150-250 words, reflect on the activity you chose. Use the following prompts to guide your reflection:
- Justify why your activity is an appropriate choice that helps further your goals for the company, organization, or campaign.
- Justify why this activity is an appropriate choice for your demographics.
ASSIGNMENT PRESS RELEASE
** It doesn’t matter what company you do this for- usually people use the same company they have been working with on other assignments. My goal is just to make sure you understand how to write a press release***
** Please review template -submit your answers on the template.
Put your answers directly into the template.
Fill out all sections – Do not leave ANYTHING blank or under developed. Yes, you need content for paragraphs 3 and 4 so think about this in more details – these sections are NOT optional. Be as specific and as detailed as possible in all sections.
Use the template-do not erase any content from the template. Simply add your responses.
Consider all of the public relations tactics that you have learned this topic. create a press release presenting a PR activity for your business, organization, or campaign. This activity may include but is not limited to events, meetings, tours, banquets, conventions, trade shows, or sponsorships.
You will make revisions to this assignment and this assignment will be resubmitted in Week 7
For this-use the template as a guide. Ultimately, your press release will look like the following:
http://www.mediacollege.com/journalism/press-release/format.html
****** Along with your pitch letter and press release templates, in 150-250 words, reflect on the activity you chose. Use the following two question prompts below to guide your reflection: ( This is will be a separate paragraph on the same template that you turn in )
You can turn in the EXACT same content paragraphs for BOTH your press release and pitch letter assignments.
- Justify why your activity is an appropriate choice that helps further your goals for the company, organization, or campaign.
- Justify why this activity is an appropriate choice for your demographics.
PAPERS THAT DO NOT FOLLOW THE POSTED TEMPLATE WILL NOT BE ACCEPTED