Workplace Ethics – Menu science: The subtle Ways Restaurants Get You to Spend More
The article “Menu science: The subtle ways restaurants get you to spend more” explains the deceptive strategies that hotels use to lure increased spending in customers. The ideals used by hotel owners are that when clients are presented with menus that have descriptive pricing, seductive descriptions of meals, and placement, they tend to buy more food than initially planned (Bank, 2018). The author notes that the excessive spending effects above have consequences for the hotel owner: their profits increase while customers’ funds decline because they fall for seductive and deceptive menus.
Hotel owners do not violate any moral rights when they intentionally lure clients into spending more. In the end, these businesses deliver the food quality they have promised and at the rates provided on the menu. Even though restaurants use the ethical egoism approach of prioritizing self-interest over others, their acts cannot be considered evil. Clients have the option of buying the foods as presented on the menu or leaving it and using their money on other activities. Thus, hotel owners do not violate any moral rights by manipulating the presentation of their menus.
In the provided case scenario, a utilitarian would recommend that hotel owners continue to manipulate their menus because the primary objective of establishing a business is to make a profit. Therefore, if including descriptive pricing and using seductive descriptions of food on the menu maximizes profits from hotel owners, they should persist in presenting their menus in the mentioned form (Vaughn, 2015). Kantians would also support the above approach because the restaurant industry will thrive if this behaviour is applied universally. After all, hotel owners do not violate their clients’ moral rights through the strategic presentation of menus.
References
Bank, S. (2018, July 24). Menu Science: The subtle ways restaurants get you to spend more. The Globe and Mail. https://www.theglobeandmail.com/investing/personal-finance/household-finances/article-menu-science-the-subtle-ways-restaurant-get-you-to-spend-more/?cmpid=rss&utm_source=dlvr.it&utm_medium=twitter&utm_campaign=PM2018
Vaughn, L. (2015). Doing ethics: Moral reasoning and contemporary issues (4th ed.). W. W. Norton & Company.
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Question 
Workplace Ethics
This assignment requires you to choose an article and then write about the ethical implications and the impact of the events that are described in the article.
Preparation
Read and reflect on one of the following articles.
Google Code of Ethics on Military Contracts Could Hinder Pentagon Contracts.
Can Ad Copy Be False but not Misleading? If so, Is That OK?
Menu Science: The Subtle Ways Restaurants Get You to Spend More.
Instructions
Write a paper in which you:
Analyze the following questions associated with your chosen article and discuss them using concepts you learned in this course.
What ideals, effects, and consequences are at stake?
Have any moral rights been violated?
What would a Utilitarian recommend?
What would a Kantian recommend?
Explain your rationale for each of your answers for your chosen article, with supporting evidence.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Evaluate the ethical implications and impact of the events of selected business situations using predominant ethical theories and concepts.