WH Framework Analysis
WH Framework Chart
| 1. W-WHO | Stakeholders considerations |
| Management | The management should guide those working under them to create a conducive working environment. The management should ensure that employees have the necessary requirements to perform their duties diligently. Further, the management should ensure employees have an opportunity to grow within the workplace. |
| Consumers | A consumer centered-work environment is required to ensure maximum customer satisfaction is achieved. Notably, this is achieved by ensuring the products and services are quality and safe for customers. |
| Employees | Employees form the greatest asset for any given organization. The organization should ensure policies are formulated to ensure that every employee’s work environment needs are met. For instance, they should ensure proper employee training and motivation for effectively handling tasks. |
| Company owners | Owners should avoid causing conflicts of interest within the work environment as an ethical decision by granting the company management autonomy to take control of the organization. It is important to note that employees, consumers, and management deserve respectful treatment from the company owners characterized by high levels of integrity and dignity. |
| Community | The community surrounding the organization is important for the organization’s existence. An ethical decision requires protecting the community from harm, such as land, air, and water pollution. Additionally, the organization should ensure it draws its employees from the surrounding community as an ethical policy to empower the community. |
| Future generations | The organizations should ensure its product and services are safe for consumers’ health. As a result, future generations will be protected from harm, including their offspring. Additionally, this will protect the company’s profits in the future and ensure organizational survival. |
| 2. H-HOW | Guidelines |
| Public disclosure | All actions undertaken by the organization should be disclosed to all stakeholders |
| Universalization | Decisions made should be applied fairly and equally to all stakeholders |
| Golden Rule | Ensure the decision made for stakeholders meets the criteria that would be desired by the one making the decision |
Stakeholders That Traszka and the Management of L’Oreal Catered to and Rationale
Traszka and the management of L’Oreal catered to stakeholders’ needs within the organization. Critical insight into the actions of Traszka and L’Oreal management shows a greater emphasis on consumer needs and the organization’s products and services. The organization’s action to evaluate global and local markets to determine which products are performing well in which market shows the main stakeholder catered for by Traszka and the management of L’Oreal to be consumers. Catering to consumers helps identify areas where losses are made and measures to seal the loopholes for making losses. The major reason behind catering to employees by Traszka was the ethical considerations held firm in the profession. However, the management of L’Oreal chose to fire Traszka to cater to external stakeholders such as the company owners, community, and government. In catering to the needs of these stakeholders, the management was seeking conformity with existing rules and regulations. Additionally, the management was protecting their brand name in the interest of customers as major stakeholders.
Values L’Oreal’s Management Chose When Deciding To Fire Trzaska and Rationale
The management of L’Oreal considered efficiency and security as primary values for firing Traszka. The two values are imperative aspects of the management of the company. Regarding efficiency, the management seeks to maximize the wealth for the company stakeholders, acquire the maximum output from a particular output and minimize costs (Kubasek et al., 2020). Notably, the management of L’Oreal discovered inconsistencies in adherence to these aspects of efficiency in the actions of Traszka. For instance, Traszka decided not to file for patents as required by the parent company, leading to inconsistency with the parent company’s systems of operation. On the security front, Trzaska was fired for not following the established safety measures for employees. Although Traszka argued to have acted in good faith, some of the patents that were not filed could tamper with the security and safety of the employees. For instance, government authorities would consider the company failing to meet obligations set out in law to file for patents and withdraw benefits to the organization, including security.
Self-Reflection
How the WH Framework Helped Me Analyze the Situation
I encountered the WH for the first time when attempting to analyze the situation. Since it was my first time, I found analyzing and allocating various categories in the framework challenging. However, I finally managed to analyze the situation by analyzing and following Exhibit 2.2. Notably, this enabled me to tackle the assignment successfully. The values shown in the 2.3 Exhibit helped to incorporate various value aspects into my WH framework. I think this was the easier way to analyze the situation through the WH framework. A manager can follow the same way to analyze the organizational situation and run the company efficiently. The framework also helps the management understand core values that inform the company’s operations. The textbook played an important part in helping me get used to using the WH framework in different ways. For instance, I understood that an organization’s capabilities could be overviewed wholesomely and improve various aspects of the organization. Some aspects that can be improved include empowering employees and enhancing customer values by considering important values that matter to these stakeholders.
How the WH Framework Helps Managers with Making Business Decisions
Managers use the WH framework to achieve various targets within their organization. The framework helps them to evaluate and explain thoroughly the values, ethics, and morals needed in the organization. Additionally, the framework plays a part in establishing the various needs of various stakeholders and the best way to cater to them. With the WH framework, different management actions can be explained because the framework provides a guide for decision-making for employees and managers (Edmonds et al., 2020). Finally, the framework helps managers ensure their organizations remain ethical in activities undertaken.
The Type of Decisions the WH Framework Chart Would Help Me Make As a Manager
I think the WH framework will help me make various decisions as a manager. First, the framework will help to analyze the business situation and determine areas where improvement may be required. For instance, the WH framework can help increase productivity by identifying procedures and processes in which employees can perform better (Woodruff, 2019). Second, the WH framework chart can assist me in evaluating company performance. Performance aspects on matters to do with ethics and organizational values can be evaluated using the chart and, in turn, help me formulate well-guided decisions. Finally, the framework helps understand various moral dimensions of a given scenario (Harris, 2015). Notably, this is so because the framework offers a set of questions that create a basis for managers to question the moral intuition of any decision before them.
References
Edmonds, T., Edmonds, C., Edmonds, M., & Olds, P. (2020). Fundamental Managerial Accounting Concepts (9th edition). McGraw Hill.
Harris, J. D. (2015). ETHICAL BUSINESS DECISIONS: THE FRAMEWORK. https://ideas.darden.virginia.edu/ethical-business-decisions-theframework#:~:text=Building%20Your%20Ethical%20Framework,making%20informed %20and%20defensible%20decisions.
Kubasek, N. K., Browne, M. N., & Dhooge, L. J. (2020). Dynamic Business Law (5th ed.). New York, NY: McGraw Hill.
Woodruff, J. (2019). The Advantages and Disadvantages of the Different Types of Business Entities. Chron. https://smallbusiness.chron.com/advantages-disadvantagesdifferent-types-business-entities-22544.html.
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Question 
Refer to section “The WH Framework for Business Ethics” of Ch. 2, “Business Ethics,” of Dynamic Business Law for information on the WH Framework.
For this assignment, refer to the scenario located in the “Questions & Problems” section of Ch. 2, “Business Ethics” in Dynamic Business Law. This scenario involves Steven J. Trzaska, the head of L’Oreal USA’s regional patent team, and the ethical rules and core values of the company.
WH Framework Analysis
Read the scenario in the textbook and complete the following activity.
Create a WH Framework chart, similar to Exhibit 2.2. Refer to L’Oreal’s core values and the primary values in Exhibit 2.3 to determine the guidelines to include in the WH Framework.
Write an explanation of how you decided on the list of stakeholders and guidelines to include in your WH Framework. Address the following questions in your explanation:
Which stakeholders did Traszka and the management of L’Oreal cater to? Why?
What values did L’Oreal’s management choose when they made the decision to fire Trzaska? Why?
Self-Reflection
In addition to your explanation, address the following self-reflection questions:
How did the WH Framework help you analyze the situation?
Now that you’ve put together the framework, how does the WH Framework help managers with making business decisions?
What type of decisions would the WH Framework chart help you make as a manager?
Submit your chart and answers.