Tesla Business-Level Strategy
What is your firm and what business-level strategy is being pursued at the current time?
Tesla’s business-level strategy is differentiation. Differentiation involves ensuring that the products have unique aspects that place them apart from their competitors. Tesla is a car manufacturer that provides clients with electric vehicles. The company has numerous models, including Sedan Models S, 3, and Y (Furrier, 2020). This particular niche offers the company an opportunity to explore without pressure from competitors because it is untapped. Other car manufacturers are still in the process of developing electric vehicles. Due to Tesla’s progress in this aspect, the company is known for electric vehicles and enjoys premium prices from clients who appreciate the distinctive product. Our assignment writing services will allow you to attend to more important tasks as our experts handle your task.
How does your firm compare with rivals in terms of their focus?
Tesla invests significant resources in research and development to enable product development and subsequent improvement. As competitors are still grappling with the development of electric vehicles, Tesla is seeking to develop vehicles that enable environmental conservation by use of renewable energy. The main objective is to create a unique competitive advantage that will continuously differentiate the company from rivals who may launch electric vehicles simultaneously. The high R&D investments are intended to raise the bar and create a high barrier for new entrants. In addition, identifying sophisticated technology is an important aspect of making the company’s products difficult to imitate. As a market leader and innovator, Tesla fundamentally enjoys a competitive advantage that is linked to sustainability. In 2015, Tesla invested 17.7 percent of its revenue in research and development. Volkswagen and BMW invested at least 6 percent. General Motors, Ford, and Daimler invested at least 4 percent, while Toyota invested 3.7 percent (Furrier, 2020). This data confirms the extensive effort that Tesla places in research and development to consistently differentiate its products from competitors’.
Reference
Furrier, A. (2020). Tesla: Business Model and Strategic Analysis.
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Question 
Business-Level Strategies
Every student in this course has chosen a firm to write about for their course project. In addition, each company chosen must is some respect compete at the business-level. The purpose of business-level strategy is to try to create separation between your firm and rivals by either;
Tesla Business-Level Strategy
- performing activities differently – reducing overall internal process costs for instance, or
- performing different activities – i.e., differentiating your offerings to create an element of uniqueness and thus command a premium price.
You can watch the attached video for a quick review of the model with a couple of examples.
After carefully reading pages 117- 130 in your text, in this discussion you will present the primary Business-Level strategy currently being pursued by your firm at this time.
- What is your firm and what business-level strategy is being pursued at the current time?
- What evidence did you find to support your analysis?
- How does your firm compare with rivals in terms of their focus?
Discussion Replies part
Do you agree or disagree with your fellow students conclusions?
Make sure that you use the language of the material in presenting your posts. I will be looking especially for evidence that you read and understood the model and the readings.