Strategies to Market the Triage Center
Marketing The Triage program will utilize a structured and planned marketing strategy to create awareness and bring the program to light. The creation of awareness will use methods like posters, community outreach, and social media platforms. The most crucial factor to consider is structuring the communication to suit the target population and incorporating the most appropriate methods or medium of communication that can reach the patients and community.
As the manager of the Triage program, I will ensure that advertisements are consistent and that the branding of the services is unique to distinguish them from other facilities offering the same. Consistency is a fundamental step to ensure that the Triage program earns the trust of patients and the community so that more people will be willing to visit the center whenever they require emergency services (Barragan et al., 2022). In the advertisements, I intend to explain the nature of operations, the effectiveness of the teams involved, and responsiveness to emergencies to create trust with the community and patients to count on the program for emergency services.
Another marketing approach will be creating a responsive website for the program. The internet is the number one source of information in the modern world. To siphon its benefits, I intend to create a platform where patients, the community, medical teams, and professionals can interact with our website and prompt any information regarding our services. To enhance its effectiveness, marketing teams will continuously customize search engine results to relate to the issues about Triage Center and emergency services (Judson et al., 2020). I will also leverage pay-per-click advertisements so that our content is prioritized in search engines for individuals within our region. I will use social media for marketing to develop a system that supports reviews with a feedback platform to enhance reputation. Referrals will also be added to the marketing plans, and I intend to liaise with other professionals and caregivers to direct patients seeking emergency services to our facility.
References
Barragan, M., Gonzalez, G., Strong, J. D., Augustine, D., Chesnut, K., Reiter, K., & Pifer, N. A. (2022, February). Triaged out of Care: How Carceral Logics Complicate a ‘Course of Care’s Solitary Confinement. In Healthcare (Vol. 10, No. 2, p. 289). Multidisciplinary Digital Publishing Institute.
Judson, T. J., Odisho, A. Y., Neinstein, A. B., Chao, J., Williams, A., Miller, C., … & Gonzales, R. (2020). Rapid design and implementation of an integrated patient self-triage and self-scheduling tool for COVID-19. Journal of the American Medical Informatics Association, 27(6), 860-866.
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Question 
What strategies will you use as a healthcare manager to market your clinic, facility, product, or service?
Strategies to Market the Triage Center
Provide examples.