Strategic Sales Plan Development for LivingExcellent, LLC. Sales Plan- Goals, Strategies, and Execution
Sales are important for the profitability of any business. They do not just happen and require planning. The sales plan allows an entity to create a detailed program that seeks to achieve specific goals (Shuman, 2020). LivingExcellent with TJ (Tina L. Jackson) is a platform that offers coaching and mentorship to women for personal development. The founder and CEO, Tina Jackson, has 30 years of experience in coaching. She is driven by the belief that all women can change the direction of their lives through a commitment to training that is effective. By drawing from personal experiences, service in religious ministries, and business background, Tina Jackson offers much-needed guidance to women who lack motivation, hope, and a sense of purpose. The main selling points for LivingExcellent include empowerment, personal transformation, development of confidence, and abandonment of negative behaviors (LivingExcellent, LLC, 2020). Get in touch with us at eminencepapers.com. We offer assignment help with high professionalism.
Goals
Increase coaching clients by 20 percent.
Coaching is the process that allows clients to make informed decisions regarding their careers and life. Through coaching, clients can operate at their best self. At least 210 coaching clients confirmed the value that coaching has on their lives in a survey conducted by the International Coach Federation (LivingExcellent, LLC, 2020). These clients confirmed better decision-making, project completion, balanced lives, low levels of stress, increased self-confidence, better communication skills, and improved quality of work. Improved quality of work. For these reasons, LivingExcellent intends to increase its coaching clients by 20 percent. The motive behind the goal is to spread the benefits of coaching to a wider population especially women (LivingExcellent, LLC, 2020). LivingExcellent should achieve this goal by December 2021.
To reach out to more clients, the company will use its client history. Clients who have attended previous sessions of coaching, training, seminars, or workshops will be contacted to follow up on their progress after engaging in these programs. They will also be notified about the upcoming coaching programs and the expected benefits. Follow-up emails will also be sent to these individuals. They will be encouraged to recommend individuals who may benefit from the programs. The recommended persons will be contacted immediately and signed up for one free session. The free session will also be advertised on the company’s website and social media pages to create more awareness. Clients who have attended the sessions before will be approached for recorded or written testimonials (Mosley, 2018). These reviews are expected to convince more individuals to sign up for coaching sessions, especially on online platforms.
Increase book sales by 20 percent.
Tina Jackson has already sold more than 8 million copies of The Art of Strategic Womanhood. The book retails at $24.99 and is available on the website (LivingExcellent, LLC, 2020). The book should be made easily available to offer clients a point of reference for information that can lead to empowerment. It targets women and can be purchased by both genders across different ages. To achieve the targeted increase of 20 percent by December 2021, the company intends to increase the selling platforms. The book will be available at local bookstores and online platforms such as Amazon. The author also intends to create audio for the same book, which can be purchased on Kindle. These new platforms are expected to increase awareness regarding the book and its expected impact on readers.
In addition, the author will gift the audible copy to 5 percent of coaching clients. Those who prefer the hard copy will access it at a discounted price of $18. Most importantly, the training, seminars, and workshops will provide an ideal platform for increased creation of awareness. The participants will be encouraged to purchase the book from bookstands at a discounted price of $20. Furthermore, the first ten subscribers to workshops and seminars will access the audible copy for themselves or their loved ones. These strategies are expected to ensure that clients can easily access the book online or in bookshops.
Create a membership program for clients.
LivingExcellent currently runs one-off programs and training sessions that allow clients to pay for specific activities. This strategy has been working. However, it is necessary to review it to create a more constant client base than the current one. A membership program at LivingExcellent will allow service providers to create relationships with subscribers and offer services when needed. Based on the evaluation of each member’s progress after the initial engagement, Tina Jackson and her team should be able to recommend the most appropriate programs that are likely to help them achieve their goals. The main intention may not be to achieve certain goals but to gain skills and knowledge that would lead to the same end. Thus, the new membership program will cost clients $300 annually. They will have unlimited access to soft/hard copies of books, workshops, seminars, and coaching sessions. They will also be allowed to participate in other activities that LivingExcellent organizes at no extra cost. Whenever they are unable to participate, they will be allowed to nominate one individual who may benefit from the specific program that is ongoing. This membership will enable the team to create a program that addresses members’ skill and knowledge deficiencies.
Most importantly, the members’ children can gain membership at $150 annually. This plan should enable children to grow up with the necessary skills and knowledge they need to make critical decisions in life and face challenges. They shall also gain a clear understanding of their identity and self-worth and confidence the cost will cover up to three children for each member. Social media platforms and email marketing will be used to create awareness about the membership program and its benefits. Clients who have used the current programs before will be approached and offered brochures regarding the new program. The rest will receive soft pamphlets that provide clear information and subscription details.
Increase total revenue by 50 percent.
The previous goals are intended to improve the revenue. The gradual increments in each highlighted section are expected to result in an overall 50 percent increment by December 2021. By increasing online engagements and anticipating the client’s needs, it will be possible to sell the desired products to each. Most importantly, the membership program should increase the company’s revenue through subscriptions. The client base will facilitate the creation of new programs for the members and provide cash flow for running each. Email marketing and calling previous clients to inform them about the new programs and products should ensure that clients’ needs are continuously met. Referrals are critical for targeted clients because they inspire confidence in new individuals who seek to participate in certain services. Therefore, most of the goals will depend on referrals/word of mouth to gain new clients (Mosley, 2018).
Motivating and managing the sales team
The sales team is expected to deliver its best during the sales process. One of the motivating strategies is training the sales team (Sharma & Shirsath, 2014). The training process will be preceded by a needs analysis that assesses the lacking skills. The lack of skills is dependent on the goals and the capabilities that are required for achievement. For instance, excellent customer service is important for ensuring that previous clients’ follow-up is done professionally. Management of social media pages is also necessary for sales strategies and tactics. Therefore, the sales team will undergo relevant training to ensure they can perform their roles efficiently.
Goal setting and constant evaluation will be used for management. While working in teams, the sales department members will be involved in the process of setting goals and finding strategies. Milestones that lead to the achievement of the goals will be drawn. A monthly evaluation will be conducted to assess the progress. Changes that are necessary will be made in good time as well. Involvement will yield employee commitment to the process, making it easier to achieve the goals.
Evaluation plan
The process of evaluation will take place monthly. It will compare the progress and achievements to the milestones for each goal. Any strategies that are found inefficient will be reviewed while new ones are included. The sales team will be involved in the process of evaluation because of their active involvement in the sales process. This allows them to provide their opinions based on their actual experiences (First Nations Development Institute, 2018).
This sales plan is expected to impact LivingExcellent positively. First, it will foster the process of creating awareness, and second, it should increase the number of clients that may purchase the products. Third, it will increase the overall revenue of the company making it more profitable. The founder and other employees will learn about the client’s actual needs and develop products that meet each during the process. Thus, the company’s product portfolio will expand.
References
First Nations Development Institute. (2018). Successful Evaluation: Creating SMART Goals & Objectives. Retrieved from https://www.firstnations.org/wp-content/uploads/2018/12/EvaluationTips_SMARTGoalsObjectives.pdf
LivingExcellent, LLC. (2020). Coaching. Retrieved from LivingExcellent with TJ: http://livingexcellent.com/coaching-basics/
Mosley, M. (2018). 7 Marketing Strategies to Increase Referrals.
Sharma, V., & Shirsath, M. (2014). Training –A motivational tool. IOSR Journal of Business and Management, 16(3), 27-35.
Shuman, R. A. (2020). The Organized Sales Plan. Page Publishing Inc,.
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Question 
In this assignment, using the same company and product you selected for your marketing analysis, create a sales plan including measurable sales goals and viable strategies.
Strategic Sales Plan Development for LivingExcellent, LLC. Sales Plan- Goals, Strategies, and Execution
o The information in the following subsections will help you complete the Week 9 assignment:
o Introduction.
o A Basis for Sales Forecasts.
o Your Sales Assumptions.
o Developing Your Forecast.
o Avoiding Forecasting Pitfalls.
o Creating a Sales Plan.
Creating a Sales Plan
There is more than one good organizational structure for a marketing plan (including the sales process). A plan is like a road map leading to product or company success. In-depth planning and careful implementation can provide a strong foundation for the sales professional in today’s fast-paced environment. Note that sales plans also need to be fluid. During the implementation phases of a plan, changes need to be made to react to market conditions, competitors, and other environmental factors.
Strategy Formulation
In a complete market analysis, the assessment of the opportunity will provide a picture of all forces that may come into play: segment definition, size, growth, and possible competitive response. For example, a company may ask itself, “Would a huge player dominate the market once we enter, or carve it out?” The firm’s strategic direction will be to produce a product or service with differentiating factors that make it stand out in the customer’s mind and that positions it well for changes that will take place in the selected market segment.