Strategic Planning Proposal – Comcast Corporation
Executive Summary
The purpose of this paper is to investigate Comcast’s internal and external environment and identify the most effective strategy for achieving growth. Comcast’s internal environment is currently characterized by significant business units such as NBCUniversal and Sky. These units deliver different services and products that enable the company to reach an extensive client base and make more revenue. However, the cost of operations is significantly high, which affects profitability. Comcast has innovation capability, financial resources, human resources, and Return on Investment. These aspects are sufficient to support further innovation. Unfortunately, Comcast has a negative reputation due to false charges on clients. This has led to the loss of clients and could lead to intense disloyalty.
The analysis identified additional factors that affect Comcast’s profitability in the sector. Through Porter’s five forces, elements related to competition from other players, the threat of new entrants, the threat of substitutes, and the bargaining power of both suppliers and buyers were identified to be high. These elements affect the company’s profit generation as prices are reduced due to the high competition in the market, multiple substitutes, and ease of entering the sector. This analysis provided a clear picture of the company’s external environment leading to the identification of areas of improvement.
The growth opportunities were identified in innovation. Comcast is not new to innovation. Innovation is important for developing new products and improving the current offerings. It is important to utilize innovation because it creates a market leader advantage, as observed with Apple Inc. However, Comcast needs to conduct a market needs assessment to identify the various elements that require improvement or existing gaps. Customer feedback, clients’ complaints, and comments are significant sources of such information. Such a customer survey should improve the current service offerings and associated customer care. Research and development are important in ensuring that innovation is effective. In addition, Comcast must also create an organizational culture that supports and encourages lifelong learning, creativity, and a desire to improve services among employees. These elements are critical for the constant growth of the company and retention of the current market share.
The main recommendations include innovation and building. Innovation is expected to promote Comcast’s ability to compete with other players. Through innovation, Comcast will create new products that address market needs effectively. In addition, it would be possible to differentiate the company from other players, leading to greater client preference. Innovation also facilitates the increment of revenue and reduction of operation costs. The build option is critical for improving customer care and eliminating any negative elements of this aspect. It is recognized as important as the products and services that the company offers. Building a culture of innovation in the entity is critical for its sustenance. Besides setting up research and development facilities and frameworks, having an attitude within the workforce that promotes innovative actions and creative ideas is critical. The employees are important to the process of building and innovation.
Through the recommended strategies, Comcast should tap into current technologies, utilize advanced networks such as 4G and 5G, make use of social media, and mobile technology. These elements should increase the convenience of services and products. In addition, it would be possible to offer more advanced services than the competitors did. Eventually, it would be possible to increase revenue, market share, and general customer care improvement. Finally, increased communication and accessibility by clients are connected to the social media benefits.
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Question 
Strategic Planning Proposal – Comcast Corporation
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Analyze internal and external business environments
Recommend short-term and long-term strategic focuses
Communicate strategy to a variety of audiences
Scenario
You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One.
The vice president of strategy and operations (VP) has confided in you that strategic planning has been a challenge for the company over the past year, specifically crafting new strategies and aligning them to the company’s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.
Your proposal should present a detailed analysis of the company’s internal and external environments as well as specific actions the company can take over the next five years to achieve the targeted growth. Your proposal will be presented to various stakeholders at different levels in the organization, so you will need to adapt parts of your proposal to suit different needs. Additionally, you will need to send a shorter executive summary of your proposal to the leadership team.
Directions
Strategic Planning Proposal
Complete an analysis of your company and organize this information into a presentation. Compile all slides from your milestone assignments to create a final presentation for your stakeholders. Use resources such as the company website, which will have pertinent information, including its sustainability report and other relevant sources, to help complete this presentation. Be sure to address any feedback you have received on your milestone assignments.
Part 1: Presentation
Your final presentation should include the following elements:
Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Present the results of your analysis.
Overview (slide 1): Provide a brief overview of the company’s products, services, and customer base.
Existing entities (slides 2–3): Identify at least two existing partnerships, mergers, or acquisitions and explain how these entities contribute to the company’s revenue or market share.
Five-year goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission statement, values and goals, and relevant sections of its sustainability report.
Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Present the results of your analysis.
Competitors (slide 5): Identify at least two of your company’s top competitors and explain how they compete with your company.
Competitive advantages (slides 6–11): Evaluate your company’s competitive advantages.
Summarize the unique skill sets, products, locations, and values of your company.
Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
Area of opportunity (slides 12–13): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
Conduct a buy-build-ally analysis for your company and recommend actions your company can take to realize your identified opportunity within five years.
Implementation strategy (slides 14–17): Recommend an implementation strategy for your company.
Determine whether the company will need to buy, build, or ally with another company. Consider the skills, facilities, products, and services the company will need to capitalize on the identified opportunity.
Use the speaker notes of your presentation to explain the strategy behind your buy, build, and ally recommendations.
Timeline (slides 18–19): Construct a timeline of what your company should achieve by the end of each year for the next five years.
(Note: Use both on-screen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations where needed in your speaker notes.)
Part 2: Executive Summary
Create an executive summary of your strategic planning proposal. Remember to consider the audience and purpose of this report when drafting your summary.
Purpose: Briefly explain the purpose of the proposal.
Current business environment: Describe the company’s internal and external business environments.
Outline the various analyses you conducted and briefly summarize their importance.
Describe the opportunity for growth you identified and how it will impact the company’s revenue or market share.
Recommendations: Recommend actions, such as buy, build, and ally, that the company should take to utilize the identified opportunity and explain the reasons for your recommendations.