Social Media- Sabotaging or Enhancing Real Business Communication
Today, conversations that should be conducted face-to-face are increasingly being executed through social media platforms, such as Instagram, Facebook, and Twitter. People have become complacent on the need to have authentic and deep conversations that are only made possible through in-person meetings. Instead, social media, internet connectivity, and readily and cheaply available smartphones have interfered with typical and conventional human interactions. Businesses are also alarmingly using social media as their primary communication mode with clients, yet this practice has numerous negative consequences. The extensive analysis of how organizations use social media to communicate with their clients shows that the method is negative and should not be condoned in the business environment.
Today, many organizations own professional business pages on social media platforms, such as Facebook, Twitter, and Instagram. The businesses have adapted to sending official client communication, addressing complaints, and advertising through these pages. While using social media is beneficial for organizations as it increases their brand visibility, maintaining it as an official communication platform with clients is wrong (Siddiqui & Singh, 2016). In some organizations, the management does not address a customer’s concerns unless it is aired on social media when it is sure its reputation will be damaged (Derani & Naidu, 2016). Using social media allows organizations to respond using organic text messages to customers, ensuring they stay devoid of feeling, which is a primary mechanism to ensure a healthy conversation.
Social media prevents organizations from telling the real emotions of a client as they write a complaint and cannot read the body language of the complainant. Further, social media communication prevents company workers from acquiring key client service skills, such as active listening for quick problem-solving efforts (Lind, 2018). Moreover, social media communication prevents companies from having the chance to conduct direct sales, which affects their revenue stream considerably (Hemsley et al., 2018). Overall, social media communication in organizations should be minimized as much as possible for the reasons explained.
References
Derani, N. E., & Naidu, P. (2016). The impact of utilizing social media as a communication platform during a crisis within the oil industry. Procedia Economics and Finance, 35, 650-658. https://doi.org/10.1016/s2212-5671(16)00080-0
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3). https://doi.org/10.1177/2056305118786719
Lind, L. (2018, October 10). Not-so-social social media. The Gustavian Weekly. https://weekly.blog.gustavus.edu/2018/10/03/not-so-social-social-media/
Siddiqui, S., & Singh, T. (2016). Social media its impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), 71-75. https://doi.org/10.7753/
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Question 
After reading the article, “Not-so-social Social Media” by Lauren Casey in the above Readings & Resources, debate if social media is sabotaging real business communication.
Social Media- Sabotaging or Enhancing Real Business Communication
Support your stance with research by providing at least one APA reference.