Social Media and Marketing
Instagram is a highly visual platform perfect for businesses in the fashion industry. Citi Trends can use Instagram to showcase its latest arrivals and style inspiration. The target market for Citi Trends on Instagram is young adults aged 18-24. To reach this target market, Citi Trends can use influencers and micro-influencers to create sponsored posts featuring the latest arrivals. Citi Trends can also use Instagram Stories to give followers a behind-the-scenes look at the latest photoshoots and fashion shows. Using Instagram, Citi Trends can reach a wider audience and drive traffic to its website and stores.
Snapchat
Snapchat is a highly engaging platform perfect for businesses in the fashion industry. Citi Trends can use Snapchat to give its followers a behind-the-scenes look at the latest photoshoots and fashion shows. The target market for Citi Trends on Snapchat is young adults aged 18-24. To reach this target market, Citi Trends can use influencers and micro-influencers to create sponsored posts featuring the latest arrivals. Citi Trends can also use Snapchat filters and lenses to create fun and interactive content. Using Snapchat, Citi Trends can reach a wider audience and drive traffic to its website and stores.
TikTok
TikTok is a highly engaging platform perfect for businesses in the fashion industry. Citi Trends can use TikTok to give its followers a behind-the-scenes look at the latest photoshoots and fashion shows. The target market for Citi Trends on TikTok is young adults aged 18-24. To reach this target market, Citi Trends can use influencers and micro-influencers to create sponsored posts featuring the latest arrivals. Citi Trends can also use TikTok filters and lenses to create fun and interactive content. Using TikTok, Citi Trends can reach a wider audience and drive traffic to its website and stores.
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Question 
Utilizing last week’s three social media platforms, you chose for your company, explain how you will effectively utilize each. You can create example ads/storyboards or just type the information. I encourage you to utilize your creativity. Include the information if your plan includes driving traffic from one platform to another. For example, explain if your Pinterest post ties in with Instagram, your blog, website, or YouTube.
Social Media and Marketing
Be sure to delineate the three-different media you chose. Use Figures 15-5, 15-8, and 15-9 for inspiration. This assignment should follow APA format.
If you decide to change your social media platforms from last week, you may just include an asterisk* after the new social media and explain below why you changed
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