Sales and Communication
Proactive communication because it improves the quality of customer service, and Customers easily recognize how much effort you put into solving their issues, and they begin to trust you more. Proactive communication helps identify the customer’s pain points and prevent them from becoming more severe problems. And Listening skills: Clear communication with customers starts with active listening. If you’re just focused on how you are expressing yourself, chances are you are not listening or reacting to what others are bringing to the table. An effective communicator uses a variety of listening styles. They pay close attention to what’s being said and make others feel heard and considered.
Why are these skills critical?
Proactive communication and Listening skills are important because,
In communication with customers, active listening is crucial because it keeps you positively engaged with your conversation partner. It also makes the other person feel heard and valued. This skill is the foundation of a successful conversation in any setting—whether at work, at home, or in social situations
Active listening is integral to your communication skill set because it encourages openness, honesty, and success. When you pay attention to your conversation partner, you show that person they are being heard, thus building trust and making that person feel like their words matter to you.
And Communicating proactively empowers you to frame the conversation in the most favorable light. This allows you to ensure customers get the information you want them to have and avoid the consequences of inaccuracies.
Proactive communications is a customer relationship lifecycle strategy used to increase customer loyalty. It is related to the organizational psychology term proactivity, which states that individuals should act based on anticipatory behavior rather than reacting to situations.
Sales managers typically have direct reports who are sales associates, and the sales associates need training to further their communication skills’ effectiveness when making a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative’s communication skills will differ from those of a sales engineer who facilitates the sales process for technologically advanced products, such as aircraft.
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Question 
Select an industry that involves sales and answer the questions below. Remember, “everyone sells,” so consider a broader market than retail sales (Castleberry & Tanner Jr., 2022).
Sales and Communication
- Based on what you already know and any further research you conduct about the industry you selected, what are two communication skills that can be used to positively affect the sale?
- Why are these skills critical?