Response-Use of Social Media in Business
Hello, Paulemon,
Thank you for sharing your post. I agree with your assertion that the selected example of a small business shows how social media can be engaged effectively for business purposes. The businesses are able to engage a greater audience than they could otherwise not afford without the platforms (Li et al., 2021). As much as it is beneficial for businesses to use social media platforms to advance their business, it is also true that some negatives arise from the same platforms. Subsequently, something should be done to ensure businesses gain the most from using social media by limiting the unwanted impacts of social media. I concur with you that the use of social media strategy effectively enhances the business’s operations and achieves more connections to clients. Therefore, businesses should deploy their services to all social media platforms that have effectively enhanced business performance.
Reference
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51-70.
Hello, Jessica Ward,
Thank you for sharing your post. I agree with you that social media provides a great platform for sharing product information with customers (Alalwan, 2018). I am glad to understand that the small business you covered explains how the owner uses Instagram to demonstrate how products are used. I think this reduces customer concerns and queries. Further, I think the customers can revisit the site to remind themselves how to use the products if they forget. Consistently, the business owner needs to find methods of protecting intellectual properties that may be subjected to theft during the demonstrations by individuals who may wish to use them for personal gains. I agree with you that social media promotion is an effective strategy. However, since the information shared by the surgeon is delicate, I would wish to know how he ensures no one tries to conduct the clinical processes in the course of their lives.
Reference
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77.
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Response-Use of Social Media in Business
Sandra Paulemon
Q1) Find an example of a small business using social media, such as Facebook, Twitter, or LinkedIn, to promote its products or services.
An excellent example of a small business using social media is the company “Moo.” Moo is a small business that designs and prints custom business cards, stickers, and other stationery. Social media has become an integral part of many people’s lives, and as a result, it has become an essential tool for businesses. The company has a strong presence on Twitter and Facebook, using these platforms to engage with potential and current customers. Small businesses, in particular, can benefit from using social media to reach a larger audience at a lower cost than traditional marketing methods. However, social media also has its drawbacks, and businesses must be aware of them before marketing.
Q2) Give some advantages and disadvantages of this company’s use of social media. Some advantages of Moo’s use of social media include reaching many potential customers for relatively little cost, building relationships with customers and potential customers, and responding to customer inquiries and concerns quickly. Some disadvantages of Moo’s use of social media include the potential for negative customer reviews to spread quickly, the need for ongoing efforts to maintain a strong social presence, and the risk of alienating some customers with too much marketing.
Q3) How effective do you think this strategy is? Why? What is one thing you recommend to the business to enhance its social media results?
I think Moo’s social media strategy is effective overall. The company could enhance its results by posting more original content (rather than links to blog posts) and being more responsive to negative customer reviews.
References
Boyd, d., & Ellison, n. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Jessica Ward
Natural Results Plastic Surgery is a small business that uses social media, specifically Instagram. Dr. Carlos Mata, known as Dr. Scottsdale, promotes his products and services via Instagram by posting photos of his surgical patients before and after. Their faces are often redacted for privacy.
The advantages of using Instagram are:
1. The social media platform is free, and social media posts can be educational and entertaining simultaneously.
2. Before and after photos of patients are posted with captions. This helps the follower see a specific surgery and its results.
3. Generates leads through the account. The surgeon can answer questions in the comment area on the platform.
4. The platform can increase traffic to the plastic surgeon’s office.
The disadvantages of using Instagram are:
1. Some plastic surgeons use filters or Photoshop to alter actual surgery results.
2. Commentaries on Instagram sometimes do not include surgery downtime or recovery, making it look easy.
3. Results are not the same for everyone; the same procedure may produce different patient outcomes.
This strategy of using social media to promote plastic surgery has proven effective. Reconstructive Surgery (2013) reported increased requests for Surgery due to social media photo sharing (Walker et al., 2019). I recommend that the surgeon’s office be frank with unfiltered photos and recovery criteria in the caption so the followers can decide if that Surgery is right for them. This will help manage unrealistic expectations of future patients.
Reference:
Walker, C., Krumhuber, E., Dayan, S., Furnham, A. (2019). Effects of social media use on the desire for cosmetic surgery among young women. Retrieved from
https://link.springer.com/article/10.1007/s12144-019-00282-1