Research Topic Pitch – Social Media as an Effective Marketing Tool
My proposal states that social media marketing has become an intimate part of everyday life. The presence of the world wide web has facilitated the widespread use of social media (Jamil et al., 2022). Compounded with the increased penetration of smartphones, most consumers today are likely to have a social media account (Jamil et al., 2022). Effective marketers will leverage social media to sway how users view products and services and subsequently influence buyer behavior. The research paper will focus on the popularity of social media, its applicability in collecting consumer views, and how social media networks are used as strategic marketing tools.
One of the paper’s main focus will be to show the popularity of social media. Social media usage is popular among the youth, with active users increasing daily (Jamil et al., 2022). Since marketing targets current and potential customers, the paper seeks to show how businesses can reach the vast audience on social media. The research will also delve into how social media has become a primary communication tool among people, cementing its effectiveness as a marketing tool.
The next section will focus on how social media networks are used as strategic marketing tools. In particular, the paper will investigate how the platforms are used as sources of information gathering regarding consumer interests. In the same breath, the paper will highlight how businesses leverage data analytics to understand customer needs. Different social media networks allow people to share views on a wide range of topics, which makes it possible for businesses to understand market gaps, needs, and satisfaction levels.
Finally, the paper will indicate the industries where social media marketing is most applicable. Some of the sectors where social media marketing is most used include tourism and hospitality, and fashion, among others. The section will show why companies should tap into social media to increase sales in their respective industries.
References
Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. U., Gillani, S. H. M., & Awan, F. H. (2022). Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. Frontiers in Psychology, 12, 1–12. Frontiersin. https://doi.org/10.3389/fpsyg.2021.808525
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Question 
Social Media as an Effective Marketing Tool
As part of this course, students will write a research paper based on their major or minor which examines a burning issue
in society such as the effects of the cruise ship industry on the planet’s oceans, the gig industry and its impact on the economies of small towns, etc.
You, the student will select a topic for your research paper based on your major or minor.
Please pitch your idea to your professor. What, who, why this particular topic and how you plan to tackle the research. Tell me about your topic and how you plan to tackle/write it.
Submit a full one-page pitch in paragraphs which details your selection.
You may do some research to determine whether there is sufficient information on your topic.
Your favorite movie or TV show was PITCHED to the Producer, Director, TV executives before it became a reality.
PLEASE DO NOT SELECT COVID-19. PLEASE DO NOT PITCH ABOUT THE CORONA VIRUS.
Your professor will give feedback on the feasibility of your research paper, whether it can be managed or whether it will create problems for you.