Qualitative and Quantitative Research
Qualitative research refers to the collection, analysis, and interpretation of non-numerical information. Essentially, the process of qualitative research can be utilized to comprehend how individuals subjectively interpret and offer meaning to their social reality. In contrast, quantitative research entails the objective process of numerical data collection and analysis to define, project, and regulate variables. It is worth noting that the goal of quantitative research is usually to test the link that exists between dependent and independent variables (White, 2018). Hence, one distinctive difference between qualitative and quantitative research pertains to the type of data the two approaches utilize. As noted, qualitative research utilizes non-numerical data, such as words and pictures, while its counterpart uses numerical data. Our assignment writing help is at affordable prices to students of all academic levels and academic disciplines.
Rutberg and Bouikidis (2018) affirm that the overarching objective of qualitative research is an exploration of novel ideas utilized in ongoing processes. Hence, some of the data collection techniques commonly used in qualitative research include interviews, questionnaires, and focus discussion groups. Consequently, qualitative research formulates an initial comprehension. In contrast, quantitative research aims to analyze the cause-and-effect relationship between variables. For quantitative research, some of the methods utilized for data collection include observation alongside structured interviews. Subsequently, quantitative research recommends the ultimate course of action.
Ultimately, the other difference existing between the two research processes can be viewed from the approach the researcher adopts. The researcher is typically intimately involved in qualitative research, which means that the reasoning utilized in data synthesis tends to be inductive. The most widely utilized approach for quantitative research is objectivity, as researchers tend to be uninvolved (White, 2018). This means that the reasoning utilized in quantitative research is deductive.
References
Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research. Nephrology Nursing Journal, 45(2), 209-213.
White, L. (2018). Combining qualitative and quantitative research: semiotics, structuralism, and content analysis. In Handbook of research methods for tourism and hospitality management. Edward Elgar Publishing.
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Question 
In one paragraph, compare and contrast qualitative research and quantitative research.
Qualitative and Quantitative Research
Make sure to answer completely and in your own words.