Protect Athletes vs. Exploit Athletes
According to Pedersen & Thibault (2018), management concerns in professional sports focus on people as sports consumers and spectators because of the entertainment they get from sports. However, in community sports, spectators are viewed as participants. Therefore, youth sports in schools may focus on improving the players’ skills to appeal to many participants and keep them involved in school and community programs. Engagement may include planning community sports programs where young athletes can participate in improving their skills and expertise, providing a venue for sports activities, and influencing the pricing and cost of sportswear. Pedersen & Thibault (2018) argue that the worry about the financial performance of sports organizations concurs with sports development and quality. The decision by the NCAA to ban college athletes from capitalizing on their market value has raised concerns because of the vital role that college athletes play in building the reputation of the school and teams, leading to an increase in donors and revenue generation. In my opinion, it is unethical for college football and basketball players to generate so much revenue but be banned from capitalizing on their market value.
College football and basketball players attract donors and investors such as major sports brands, thus generating a lot of money for their schools. Although the money is used to fund school programs, not all players benefit from the programs. For example, the funds from donors and investors may not be enough to pay for all players’ college expenses, thus forcing the schools to only focus on paying tuition fees for the players. Therefore, the school benefits more from the players’ hard work because the tuition fees are part of the school’s revenue generation plan. Banning college football and basketball players from capitalizing on their market value is also unethical because the players spend most of their time playing and practicing, thus exposing them to injuries that could negatively impact their professional careers. Therefore, college football and basketball players should be allowed to profit from sports when they are actively engaged in playing so that they can have enough money to sustain themselves if they get an injury that prevents them from becoming professional players.
According to Sprung (2021), not every college athlete can pursue a professional career as a player beyond college. Many professional teams have strict requirements that players interested in joining must meet before signing up. It may also take some time before an athlete starts earning a substantial amount of money in professional football or basketball because earnings are determined by a player’s expertise and skills in the game. Therefore, school sports are the only opportunity most young athletes have to monetize their popularity and image. Most school basketball and football players also dedicate their effort to becoming recognized in the sports industry to increase their chances of being considered to play for the professional leagues. Therefore, they deserve to capitalize on their market value as a reward for their hard work. The athletes may also be more motivated when they capitalize on their mallet value because they will feel appreciated and valued by the school and their fans. It is also unethical to ban college athletes from capitalizing on their market value because it denies them an opportunity to partner with major brands that can help them grow their careers despite investing a lot of time and effort in improving their expertise and building a good image and reputation.
References
Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Human Kinetics.
Sprung, L. D. (2021). Op-ed: Here’s the financial impact of the NCAA permitting college athletes to profit off their name, image, and likeness. CNBC. Retrieved January 7, 2023, from https://www.cnbc.com/2021/09/13/heres-impact-of-ncaa-letting-college-athletes-profit-off-their-marketability.html.
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Question 
This week’s assignment:
The NCAA argues that its rules on amateurism protect athletes from commercial and professional exploitation, but some argue that the NCAA is reserving the right to exploit athletes. As commercial interests in college sports have escalated, so too has the possibility that college athletes will start to seek more compensation for the work they do. In your opinion, is it ethical for college football and basketball players to generate so much revenue but be banned from capitalizing on their own market value? Please explain your answer.
Pedersen, P. M. (2018). Contemporary Sport Management (6th ed.). Human Kinetics Publishers. https://online.vitalsource.com/books/9781492567127
Chapters:6-8
Weblinks Week 3
5 Benefits of Sports for Kids – https://novakdjokovicfoundation.org/5-benefits-sports-kids/Links to an external site.
www.ncaa.org – Divisional differences and the history of multi-division classification.(2014, February 1). Available at www.ncaa.org/about/who-we-are/membership/divisional-differences-and-history-multidivision-classificationLinks to an external site.
www.nays.org – https://www.nays.org/resources/nays-documents/national-standards-for-youth-sports/Links to an external site.
www.washingtonpost.com – https://www.washingtonpost.com/news/recruiting-insider/wp/2017/09/06/youth-sports-study-declining-participation-rising-costs-and-unqualified-coaches/?noredirect=on&utm_term=.abb05e44e017