Professional Use of Social Media
From the beginning of the use of social media platforms, one can assume that the need for these platforms was to share information and connect with people in a casual way. However, later on, social media began to be used formally or professionally to create a professional online presence. Social media is a far-reaching network, and this creates massive platforms for one to grow in a professional capacity. Such use of social media includes job seeking, creating online careers (like teaching online), creating professional resumes in career advertising platforms like Linkedin, connecting with people in one’s area of interest, advertising products and doing business, and staying updated with trends in one’s career or field (Bennet, 2015). Further, companies can also use social media to advertise their products and job opportunities (Davison, Maraist & Bing, 2011). Professional use of social media refers to using various platforms to advance oneself professionally instead of casually focusing primarily on creating new friends.
When it comes to communicating professionally through social media, most platforms offer chat sections whereby one can message a person on the said platform. Further, users can also list other ways they use to communicate, such as listing their emails on their profile so that those who want to contact them can easily do so.
Fenty Beauty is an example of an organization that uses social media to promote a professional online presence. Fenty Beauty is a billion-dollar beauty company founded by singer Rihanna and her main strategy regarding marketing is influencer marketing (Adnan, 2018). Influencer marketing involves hiring individuals with huge followers on social media to use and recommend a company’s products to their followers. Hired influencers are required to film videos, pictures, and other kinds of make-up content to show to their followers, who then buy these products, hence the name influencer. Fenty Beauty uses social media platforms to grow the company by marketing their products and connecting with customers for feedback.
References
Adnan, W. H. (2018). A Study on celebrity cosmetic brand content analysis and social media engagement: The case of Fenty Beauty’s product. Jurnal Pengajian Media Malaysia, 20(1), 73-86.
Bennet, A. (2015). Social Media: Global Perspectives, Applications, and Benefits and Dangers. Novinka.
Davison, H. K., Maraist, C., & Bing, M. N. (2011). Friend or foe? The promise and pitfalls of using social networking sites for HR decisions. Journal of Business and Psychology, 26, 153-159.
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Question 
Professional Use of Social Media
Social media has great potential for communicating a professional online presence. Organizations also use social media for marketing, promotion of corporate social responsibility, and communication to all stakeholders. In this discussion, you will present your ideas on this topic as it relates to communicating your online presence as well as research ways organizations use social media for communicating a professional image.
For this discussion, response to the following questions with examples and references to support your opinion:
In your opinion, what is professional use of social media?
What are some ways to communicate professionally through social media?
Research an organization’s use of social media for promoting a professional online presence. Describe ways the organization uses social media in a professional context.