Pricing
Odd-even pricing is a pricing strategy that ends with odd or even numbers. Bizarre pricing is often preferred to give the buyers the subconscious impression that the products are being sold at discounted prices. Examples of odd pricing include prices such as $99, $599, $, and $12.7. Meanwhile, in even pricing, the last digit of the prices is even numbered; examples include $10, $122, and $204. A prestige pricing strategy is where products are priced higher or quoted at premium prices to give them an appearance of high quality (Schindler, 2011). An example of prestige pricing is Nike Air Mag shoes priced at $26,000, and Mercedes-Benz vehicles such as the Mercedes Benz E 450 Cabriolet at $71,400.
Price bundling pricing is a strategy where separate goods are bundled and sold at a lower price than when the same products are sold individually (Schindler, 2011). In most cases, bundle pricing is used on related items, which is common in retail and eCommerce; examples of such pricing include selling a soft drink, fries and cheeseburgers, or body oil, soap, hair food treatment, and perfumes as a bundle. On the other hand, capture pricing is a pricing strategy that involves selling one core product and multiple accessory products (Toni Et al., 2017). Buying and using a core product is hard. Examples of captive pricing include hardcode pricing computer CPUs, monitors, keyboards and mice or printers, ink, and papers. For a core product to function, it must be supported by other accessory products.
Do you need an original copy on ” Pricing “ ? Reach out to us our team of experts is ready to help.
When shopping, I have noticed nearly all these pricing strategies. However, the most common pricing strategy I encounter is price bundling. This pricing strategy is common because it applies to many retail and eCommerce marketing. In most cases, online sellers prefer selling their products in bundles or at a wholesale price, where many products are bundled together and given a particular price quotation (Toni Et al., 2017). Sellers like bundle pricing because it attracts buyers; hence, they manage to sell many products at once, reducing the inventory expense.
References
Schindler, R. (2011). Pricing Strategies: A Marketing Approach. SAGE.
Toni, D Et al., (2017). Pricing strategies and levels and their impact on corporate profitability. Revista de Administração. Volume 52, Issue 2, April–June 2017, Pages 120-133
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Pricing
Answer two of the three discussion questions listed below.
1. Please identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
2. Which pricing strategies have you noticed when you shop?
3. What new products have you purchased in the last two years that were priced using a penetration or a skimming approach?