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Positive Organizational Change

Martin

Positive Organizational Change

Over the years, Starbucks has been where numerous people sit to drink their coffee during the day and at night, especially many students working on school work or studying for tests. However, this year has been an uncommon year for businesses and individuals due to the COVID-19 pandemic. Businesses around the world, large and small, have had to figure out new ways to keep their business and employees safe and not spread the virus. The pandemic has forced many changes quickly, and below we will review Starbuck’s changes since COVID-19 using Kotter’s 8-step model.

Starbucks is an American company founded in 1971 out of Seattle, Washington. The coffee house is well known worldwide as the largest coffee chain. They quickly gained recognition during the early 2000s. Currently, they have over 291,000 stores and operate worldwide over 24,000 locations (Official Starbucks Website, n.d.). As the virus started to spread in China, the chairman and chief executive Belinda Wong, after a series of calls, decided to more than 4,300 locationlocationsmplyed more than 58,000 employees. Starbucks was one of the first major companies to make a move to not only protect their employees but also to help prevent the spread. Wong stated that she contemplated the move but thought of the company’s mission statement “Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And because of the statement made, the decision is based on humanity.

Kotter’s 8-Step Change Model

 Since the COVID-19 pandemic, Starbucks plans to reopen 85% of its United States locations and 4,200 stores in China[ CITATION Pam13 \l 1033 ]. To reopen safely for its employees and customers, Starbucks has prepared their locations to provide a COVID-19-free environment. Some of the measures Starbucks has put in place are as follows:

The pressing changes that Starbucks will need to be successful after COVID-19 can be measured by Kotter’s 8-Step Change Model as follows below:

management and organizational change agents so everyone understands the procedures being applied. Every day, leaders will discuss procedures and gather any questions at staff meetings to make sure the workbook and implementation plans are introduced.

assist leaders and agents. Leaders will help identify obstacles and work with the change team to provide solutions. Any difficulty discovered by the new working book protocol is discovered, and a solution is sought after consulting the changes and according to the principles of the workbook.

their initial store to preview the procedures set to gain reentry post-COVID-19. After initial testing of how effective the protocols decided to begin opening other locations.

towards more services and locations are being opened. Starbucks is expected to open to 85%

 

Organizational Change Chart
Select one for each category. Notes (suggested action for improvement)
Vision: to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow 1 2 3 4 5 Practice a transparent, compact, slang-free writing style
Mission: to inspire and nurture the human spirit one person, one cup and one neighbourhood at a time  

1

  

2

  

3

  

4

  

5
  •  do you think long-term
  • do keep it short
Purpose:  

1

  

2

  

3

  

4

  

5

 To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow – Accept clarity – Follow versatility.
Values: Creating a culture of warmth and belonging where everyone is welcome 1 2 3 4 5 •       challenging the status quo

•       Find new ways to grow our company and each other.

•       Being present

•       connecting with transparency

•       Facilitate and support

• stabilize a robust team correlation
Diversity: partners are diverse not only in gender, race, ethnicity, sexual orientation, disability, religion, and age but also in cultural backgrounds, life experiences, thoughts, and ideas 1 2 3 4 5 embracing diversity only enhances the work culture; it also drives the business’s success
Inclusion: 1 2 3 4 5 The Starbucks Foundation commits $1 million in Neighborhood grants to promote racial equity and create more inclusive and just communities – nominated by Starbucks partners and with input from civil rights leaders, these grants will support efforts in

over 100 cities and towns across the US
Goal: To inspire and nurture the human spirit one person, one cup and one neighbourhood at a time 1 2 3 4 5
  •   arranged energetic purposes
  •     highlight achievable goals
Strategy: Quality-based differentiation 1 2 3 4 5
  • premium, quality tea and coffee
  •   excellent customer service
  • consistent brand experience
  • use of unconventional techniques for marketing and branding
  • improve trait stocks/duties-consumer benefit
Communication: Starbuck’s communication strategy applies through publicity, advertising, launch offers, using media, sales promotion, social sponsorship, public relation, and expenditure – 1 2 3 4 5
  • essential to get close to the customers
  •      the source to pull customers to make a final decision to buy the product

 

Considering the above goal for organizational change and the existing organizational culture,

rate Kotter’s 8-Steps to Change on a scale of 1 (did not observe) to 5 (highly observed) during the implemented process

 

Kotter’s 8-Steps to Change

 Select one for each Step.  

Notes (suggested action for improving the process)
1 Step One Create Urgency 1 2 3 4 5 Since the pandemic protected the health of employees and staff, patrons have been high. Educate the staff on how to use the new social distancing policies.
 

 

2

  

 

Step Two

  

Form a Powerful Coalition

  

 

1

  

 

2

  

 

3

  

 

4

  

 

5

 Build a powerful coalition. The management has requested assistance from senior team members advised by established regional change officers. This

the steering committee is expected to contribute to the introduction of the new protocols
 

 

3

  

 

Step Three

  

Create a Vision for Change

  

 

1

  

 

2

  

 

3

  

 

4

  

 

5

 Creating a Change Vision. Considering that the effect of Covid-19 will not quickly vanish, management has introduced a strategy to tackle this problem by developing a new work environment document that will apply before the vaccine or herd immunity has been

created
4 Step Four  

 

Communicate the Vision

 1 2 3 4 5 The team will communicate with leaders of management and organizational change agents so everyone understands the procedures being applied. The everyday leader will discuss procedures and gather any questions at staff meetings to make sure the workbook and implementation plans are introduced.
 

 

5

  

 

Step Five

  

Remove Obstacles

 1 2 3 4 5 Remove barriers. Any difficulty that the new working book protocol has discovered is discovered, and a solution is sought for this after consulting the changes and according to the principles of the workbook.
 

6

  

Step Six

  

Create Short- Term Wins

 1 2 3 4 5 We are building short-term winning processes. So far, only 20% of the restaurants have been reopened by Starbucks to verify the efficacy and practicality of the new policy.

When the protocols were successful, it was launched in

other restaurants.
 

7

  

Step Seven

 Build on the Change 1 2 3 4 5 Built on transition. When the protocols worked,

Starbucks introduced them in all of the other nearby restaurants
8 Step Eight Anchor  the Changes in Corporate in

Corporate

Culture

 1 2 3 4 5 Organizational Culture shifts anchor. Such reforms significantly affected workers’ daily lives, and they became acquainted with the new policies. Through the atmosphere of the organization, the management seeks to inscribe it.

Reference

BARISO, J. (2020). Starbucks Just Announced a Drastic Change. Retrieved from https://www.inc.com/justin-bariso/starbucks-pickup-is-a-smart-covid-related-adjustment.html

Danziger, P. N. (2020, March 13). Starbucks And Coronavirus: Lessons For All Retailers From The Company’s Response In China. Retrieved from Forbes:

https://www.forbes.com/sites/pamdanziger/2020/03/13/starbucks-reveals-the- aftermath- as-coronavirus-death-grip-on-china-is-starting-to-lift/#2494572c3a5d

Official Starbucks Website. (n.d.). Retrieved 7 8, 2020, from http://www.Starbucks.com

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Question 

Homework Content

To prepare for the Week 6 Assessment, you will complete an organizational change chart as in Week 1, only this time for a well-known multinational corporation.

Positive Organizational Change

Positive Organizational Change

Choose an organization such as Samsung, Starbucks, Ford Motor Company, or Waste Management that implemented a significant change. For example, a sustainability initiative at Starbucks or Apple makes FaceTime available to non-Apple users.

Analyze the organizing of the Organizational Change Chart, the analyzer’s change process based on Kotter’s 8 Steps to Leading Change using the Organomplete a new analysis, do not copy any information from the previous week.

Consider questions such as the following as you complete your analysis:

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