Poor Marketing

Poor Marketing

Question 1

Several products failed to be picked because of poor marketing channels. The table below shows the best examples of the products.

	Product	Reason
1.	Microsoft Zune	Microsoft Zune was a product by Microsoft to compete with Apple’s iPod. This product failed because of poor marketing by the company since it seemed to have similar features to the iPod, and the customers did not find a reason to buy it instead of the iPod (Sauterm Et al., 2018). The company would have focused on telling the consumers why it is superior to the iPod
2.	Google Glass	Google Glass was a product by Google. Its features allowed videos to be recorded without other people noticing, thus raising privacy concerns (Charles, 2018). It failed to sell mainly due to ineffective marketing and its unusual design.
3.	Amazon Fire Phone	Amazon Fire phone was the e-commerce giant Aamazon’s first phone product. This smartphone failed because it was only available at American Telephone and Telegraph Company (AT&T), restricting the number of consumers accessing it (Sauterm Et al., 2018). This was a poor marketing strategy that led to its failure.
4.	Google Plus	Google Plus was a social media platform by Google meant to compete with Facebook and Twitter. However, due to poor marketing, it lacked popularity and failed due to stiff competition.
5.	Crystal Pepsi	Crystal Pepsi was a Pepsi company product but failed to be picked because of poor branding and marketing (Charles, 2018). Unlike the orange drinks that consumers were used to, the drink was branded as evident.
6.	Volkswagen Phaeton	Volkswagen Phaeton was a brand by Volkswagen company and was priced higher than other brands. The consumers shunned it because of overpricing; the company failed to understand demographics and did less marketing.

Question 3

I agree that small businesses are disadvantaged because of large corporations’ lack of marketing resources. First, small businesses have limited staff who could help in attaining effective promotions. Large corporations manage marketing because they have enough marketing staff to implement product promotion and other marketing activities (Maglakelidze & Erkomaishvili, 2021). Secondly, small businesses have limited financial resources that could help mount serious campaigns and advertisements to reach many consumers. As a result, small companies cannot execute promotions and large-scale marketing activities without exhausting their resources. Thirdly, small businesses are disadvantaged since the owners spend much time on the company’s day-to-day running, meaning they do not have time to develop marketing strategies, conduct marketing research, and implement plans (Maglakelidze & Erkomaishvili, 2021). Large corporations have different departments specialized in certain functions, meaning they can easily carry out marketing research and implement marketing strategies

References

Charles, M. (2018). Great Products that Failed Because of Poor Marketing. Retrieved from https://capitalandgrowth.org/answers/Article/2980732/Great-Products-that-Failed-Because-of-Poor-Marketing

Maglakelidze, A & Erkomaishvili, G. (2021). Challenges of small and medium enterprises during the COVID-19 pandemic: Case of Georgia. Problems and Perspectives in Management 19(4):20-28

Sauterm, Et al., (2018). When product launches go awry: 50 worst product flops of all time. Retrieved from https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/

ORDER A PLAGIARISM-FREE PAPER HERE

We’ll write everything from scratch

---

Answer two out of the three discussion questions listed below for this week.

1. Please list products you believe failed because of poor marketing channel choices.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners disadvantaged if they lack large companies’ marketing research resources? Why or why not?