Pastas R US Inc Statistical Report

Pastas R US Inc Statistical Report

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	Pastas R Us, Inc. Database (n = 74 restaurants)
	Square Feet	Per Person Average Spending	Sales Growth Over Previous Year (%)	Loyalty Card % of Net Sales		Annual Sales Per Sq Ft		Annual Sales(Total)	Median HH Income (3 Miles)		Median Age (3 Miles)		% w/ Bachelor’s Degree (3 Miles)
Obs	SqFt	Sales/Person	SalesGrowth%	LoyaltyCard%	SalesGrowth%	Sales/SqFt	Bin Range(Sales/SqFt)	Annual Sales (T)	MedIncome	Sales/SqFt	MedAge	Sales/SqFt	BachDeg%
1	2354	6.81	-8.31	2.07	-8.31	701.97	150.00	1,652,437.38	45177	701.97	34.4	701.97	31
2	2604	7.57	-4.01	2.54	-4.01	209.93	250.00	546,657.72	51888	209.93	41.2	209.93	20
3	2453	6.89	-3.94	1.66	-3.94	364.92	350.00	895,148.76	51379	364.92	40.3	364.92	24
4	2340	7.13	-3.39	2.06	-3.39	443.04	450.00	1,036,713.60	66081	443.04	35.4	443.04	29
5	2500	7.04	-3.30	2.48	-3.30	399.20	550.00	998,000.00	50999	399.20	31.5	399.20	18
6	2806	6.93	-1.94	2.96	-1.94	264.64	650.00	742,579.84	41562	264.64	36.3	264.64	30
7	2250	7.11	-0.77	2.28	-0.77	571.59	750.00	1,286,077.50	44196	571.59	35.1	571.59	14
8	2400	7.13	-0.37	2.34	-0.37	642.25	850.00	1,541,400.00	50975	642.25	37.6	642.25	33
9	2709	6.58	-0.25	2.20	-0.25	461.45	950.00	1,250,068.05	72808	461.45	34.9	461.45	28
10	1990	6.77	-0.17	2.34	-0.17	638.82	1,050.00	1,271,251.80	79070	638.82	34.8	638.82	29
11	2392	6.66	0.47	2.09	0.47	484.38		1,158,636.96	78497	484.38	36.2	484.38	39
12	2408	7.03	0.55	2.47	0.55	581.09		1,399,264.72	41245	581.09	32.2	581.09	23
13	2627	7.03	0.77	2.04	0.77	267.71		703,274.17	33003	267.71	30.9	267.71	22
14	2500	7.00	1.92	2.02	1.92	572.84		1,432,100.00	90988	572.84	37.7	572.84	37
15	1986	7.38	2.05	2.01	2.05	586.48		1,164,749.28	37950	586.48	34.3	586.48	24
16	2500	7.18	2.12	2.64	2.12	368.73		921,825.00	45206	368.73	32.4	368.73	17
17	2668	7.35	2.84	2.22	2.84	351.47		937,721.96	79312	351.47	32.1	351.47	37
18	2517	6.95	2.88	2.07	2.88	458.24		1,153,390.08	37345	458.24	31.4	458.24	22
19	1251	7.02	3.96	1.94	3.96	987.12		1,234,887.12	46226	987.12	30.4	987.12	36
20	2998	6.85	4.04	2.17	4.04	357.45		1,071,635.10	70024	357.45	33.9	357.45	34
21	2625	7.16	4.05	0.72	4.05	405.77		1,065,146.25	54982	405.77	35.6	405.77	26
22	2300	6.99	4.05	2.00	4.05	680.80		1,565,840.00	54932	680.80	35.9	680.80	20
23	2761	7.28	4.24	1.81	4.24	368.02		1,016,103.22	34097	368.02	33.6	368.02	20
24	2764	7.07	4.58	2.13	4.58	303.95		840,117.80	46593	303.95	37.9	303.95	26
25	2430	7.05	5.09	2.50	5.09	393.90		957,177.00	51893	393.90	40.6	393.90	21
26	2154	6.54	5.14	2.63	5.14	562.12		1,210,806.48	88162	562.12	37.7	562.12	37
27	2400	6.70	5.48	1.95	5.48	494.88		1,187,712.00	89016	494.88	36.4	494.88	34
28	2430	6.91	5.86	2.04	5.86	310.07		753,470.10	114353	310.07	40.9	310.07	34
29	2549	7.58	5.91	1.41	5.91	373.46		951,949.54	75366	373.46	35.0	373.46	30
30	2500	7.03	5.98	2.05	5.98	235.81		589,525.00	48163	235.81	26.4	235.81	16
31	3653	6.84	6.08	2.13	6.08	413.08		1,508,981.24	49956	413.08	37.1	413.08	28
32	2440	6.94	6.08	2.08	6.08	625.22		1,525,536.80	45990	625.22	30.3	625.22	36
33	2600	7.07	6.13	2.73	6.13	274.30		713,180.00	45723	274.30	31.3	274.30	18
34	2160	7.00	6.27	1.95	6.27	542.62		1,172,059.20	43800	542.62	29.6	542.62	36
35	2800	7.08	6.57	2.04	6.57	178.56		499,968.00	68711	178.56	32.9	178.56	18
36	2757	6.75	6.90	1.62	6.90	375.33		1,034,784.81	65150	375.33	40.7	375.33	24
37	2450	6.81	6.94	1.95	6.94	329.09		806,270.50	39329	329.09	29.3	329.09	22
38	2400	7.64	7.12	1.64	7.12	297.37		713,688.00	63657	297.37	37.3	297.37	29
39	2270	6.62	7.39	1.78	7.39	323.17		733,595.90	67099	323.17	39.8	323.17	25
40	2800	6.76	7.67	2.23	7.67	468.84		1,312,752.00	75151	468.84	33.9	468.84	28
41	2520	7.11	7.91	2.15	7.91	352.57		888,476.40	93876	352.57	35.0	352.57	40
42	2487	7.05	8.08	2.83	8.08	380.34		945,905.58	79701	380.34	35.0	380.34	39
43	2629	6.90	8.27	2.37	8.27	398.12		1,046,657.48	77115	398.12	35.9	398.12	30
44	3200	7.17	8.54	3.07	8.54	312.15		998,880.00	52766	312.15	33.0	312.15	17
45	2335	6.75	8.58	2.19	8.58	452.16		1,055,793.60	32929	452.16	30.9	452.16	22
46	2500	7.45	8.72	1.28	8.72	698.64		1,746,600.00	87863	698.64	38.5	698.64	29
47	2449	7.00	8.75	1.76	8.75	367.19		899,248.31	73752	367.19	40.5	367.19	19
48	2625	6.96	8.79	2.51	8.79	431.93		1,133,816.25	85366	431.93	32.1	431.93	29
49	3150	7.30	8.90	1.90	8.90	367.06		1,156,239.00	39180	367.06	34.8	367.06	18
50	2625	6.96	9.12	1.98	9.12	400.53		1,051,391.25	56077	400.53	38.0	400.53	19
51	2741	6.71	9.47	2.41	9.47	414.36		1,135,760.76	77449	414.36	37.0	414.36	34
52	2500	6.82	10.17	2.17	10.17	481.11		1,202,775.00	56822	481.11	34.7	481.11	25
53	2450	6.58	10.66	2.16	10.66	538.06		1,318,247.00	80470	538.06	36.4	538.06	30
54	2986	7.56	10.97	0.29	10.97	330.48		986,813.28	55584	330.48	36.8	330.48	21
55	2967	6.98	11.34	1.85	11.34	249.93		741,542.31	78001	249.93	32.2	249.93	30
56	3000	7.28	11.45	1.88	11.45	291.87		875,610.00	75307	291.87	34.8	291.87	30
57	2500	6.76	11.51	2.19	11.51	517.40		1,293,500.00	76375	517.40	36.7	517.40	28
58	2600	6.92	11.73	2.56	11.73	551.58		1,434,108.00	61857	551.58	33.8	551.58	31
59	2800	6.73	11.83	2.16	11.83	386.81		1,083,068.00	61312	386.81	34.2	386.81	16
60	2986	6.91	11.95	2.10	11.95	427.50		1,276,515.00	72040	427.50	39.0	427.50	31
61	2223	6.77	12.47	1.98	12.47	453.94		1,009,108.62	92414	453.94	34.9	453.94	40
62	2300	7.33	12.80	0.87	12.80	512.46		1,178,658.00	92602	512.46	39.3	512.46	33
63	3799	7.87	13.78	1.07	13.78	345.27		1,311,680.73	59599	345.27	35.6	345.27	28
64	2700	6.95	14.09	3.38	14.09	234.04		631,908.00	72453	234.04	36.0	234.04	23
65	2650	7.33	14.23	1.17	14.23	348.33		923,074.50	67925	348.33	41.1	348.33	16
66	2500	6.95	14.60	2.14	14.60	348.47		871,175.00	42631	348.47	24.7	348.47	25
67	2994	7.21	14.88	0.93	14.88	294.95		883,080.30	75652	294.95	40.5	294.95	25
68	2718	7.25	15.42	2.22	15.42	361.14		981,578.52	39650	361.14	32.9	361.14	18
69	3700	7.65	16.18	1.68	16.18	467.71		1,730,527.00	48033	467.71	30.3	467.71	15
70	2000	6.93	17.23	2.41	17.23	403.78		807,560.00	67403	403.78	36.2	403.78	19
71	2400	6.79	18.43	2.81	18.43	245.74		589,776.00	80597	245.74	32.4	245.74	27
72	2450	7.37	20.76	1.09	20.76	339.94		832,853.00	60928	339.94	43.5	339.94	21
73	2575	6.76	25.54	0.64	25.54	400.82		1,032,111.50	73762	400.82	41.6	400.82	29
74	2400	7.97	28.81	1.77	28.81	326.54		783,696.00	64225	326.54	31.4	326.54	15
Median	2500	7	7.03	2.075		396.01		1035749.205	62757		35		26.5
Max	3799	7.97	28.81	3.38		987.12		1746600	114353		43.5		40
Min	1251	6.54	-8.31	0.29		178.56		499968	32929		24.7		14
Q1	2400	6.825	3.98	1.8575		332.845		877477.575	46953		32.525		20.25
Q3	2735.25	7.1775	11.4225	2.325		483.5625		1228866.96	76194.25		37.525		30.75
Q1-Min	1149	0.285	12.29	1.5675		154.285		377509.575	14024		7.825		6.25
Median-Q1	100	0.175	3.05	0.2175		63.165		158271.63	15804		2.475		6.25
Q3-Median	235.25	0.1775	4.3925	0.25		87.5525		193117.755	13437.25		2.525		4.25
Max-Q3	1063.75	0.7925	17.3875	1.055		503.5575		517733.04	38158.75		5.975		9.25

Introduction 

Pastas R US Inc. Company intends to use data from its 74 chain restaurants to make critical decisions regarding business expansion. This analysis is crucial for the company’s operations since it incorporates the most important aspects, which include average sales per customer, sales per square feet, year-to-year percentage sales growth, loyalty card use as a percentage of sales, and customer demographics such as the median age and income. Particularly, the current analysis of the above-mentioned variables will be useful to inform the company whether opening new restaurants within a 3-mile radius is a profitable venture as well as the effectiveness of the newly introduced measures such as the Loyalty Card. The report also presents recommendations from the findings.

Section 1: Scope and Descriptive Statistics

State the report’s objective.

The main object of the current report is to analyze operational variables at Pastas R US Inc., such as sales per customer, sales per square feet, year-to-year percentage sales growth, loyalty card use as a percentage of sales, and customer demographics such as the median age and income to recommend a framework of workable and realistic opportunities for improvement depending on the prevailing circumstances. The company intends to open new restaurants within a 3-mile radius, and the current management wants to identify ways of improving the current expansion criteria. They want to analyze the current strategies to discover opportunities for the upcoming expansion project.

Discuss the nature of the current database. What variables were analyzed?

The database used contains data for 74 chain restaurants in different regions. The database contained age brackets between 25 and 45 years and the household median income considered was to be above the national average. Regarding education levels, the adult population comprises at least 15% of college-educated individuals. The variables considered for the analysis were critical for the company’s operations, which included average sales per customer, sales per square feet, year-to-year percentage sales growth, loyalty card use as a percentage of sales, and customer demographics such as the median age and income. These variables were analyzed descriptively to come up with simple descriptive statistics.

Summary of Descriptive Statistics

	SalesGrowth%	LoyaltyCard%	Sales/SqFt	MedIncome	Sales/SqFt	MedAge	BachDeg%
Mean	7.414054054	2.026486486	420.305405	62807.7027	420.305405	35.2014	26.3108108
Standard Error	0.770109257	0.064211803	15.9537705	2081.32945	15.9537705	0.42483	0.8142851
Median	7.03	2.075	396.01	62757	396.01	35	26.5
Mode	4.05	2.04	#N/A	#N/A	#N/A	34.8	29
Standard Deviation	6.624730322	0.552370812	137.239523	17904.273	137.239523	3.65455	7.00474531
Sample Variance	43.88705183	0.305113514	18834.6868	320562990	18834.6868	13.3558	49.0664569
Kurtosis	1.146166018	1.4536002	2.88051314	-0.511606	2.88051314	0.16388	-0.9372979
Skewness	0.493747471	-0.756891114	1.23589655	0.29783801	1.23589655	-0.167	0.1405442
Range	37.12	3.09	808.56	81424	808.56	18.8	26
Minimum	-8.31	0.29	178.56	32929	178.56	24.7	14
Maximum	28.81	3.38	987.12	114353	987.12	43.5	40
Sum	548.64	149.96	31102.6	4647770	31102.6	2604.9	1947
Count	74	74	74	74	74	74	74
Confidence Level(95.0%)	1.534825536	0.127973938	31.7958188	4148.08362	31.7958188	0.84669	1.62286787

Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs. Refer to Week One Assignment for descriptive statistics.

LoyaltyCard(%) versus SalesGrowth(%)

MedAge versus BachDeg%

Section 3: Recommendations and Implementation

Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs. Refer to Week One Assignment for descriptive statistics.

Based on the above findings, only education levels seem to be positively related to sales per square foot. This implies that the higher the education level, the higher the sales per square foot. It means that expansion criteria based on education levels could be effective for the company. For instance, targeting areas with intellectuals may increase sales.

Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?

From the analysis, loyalty cards are negatively correlated with sales growth. Since the company’s target was sales growth through the loyalty card, it is recommended to change the strategy and adopt an alternative approach to boost sales.

Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)

Market positioning is a crucial strategy in product marketing. The advantage of market targeting is that the company will study a specific consumer group, which enables the company to establish the most appropriate pricing, product promotion, and distribution strategies (Ward, 2020). For instance, the above analysis implies that the company can target regions with young educated millennials to increase its sales. The negative correlation between median age and sales per square implies that an increase in customers’ age will lead to low sales. Therefore, the company needs to target younger people.

Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)

Market research and information gathering are vital for the formulation of the most appropriate market strategies. The consumption habits for the target customer segments are one of the information that can be obtained to evaluate the effectiveness of the above recommendations. For instance, the company can adopt a customer survey to understand consumer habits vis-à-vis the company’s products. The survey can be conducted through an online platform and in its various chain store outlets. Customer feedback will guide the company on the best strategies to adopt.

Therefore, in order to make sound decisions regarding a business, an analysis of specific situations and variables is crucial. The management has taken a vital step before making the expansion decisions. From the above recommendations, the company can figure out the course of action.

References

Field A. (2018). Discovering Statistics Using IBM SPSS Statistics, Sage Publishers, California.

Ward, S. (2020). “Target Marketing and Market Segmentation.” https://www.thebalancesmb.com/target-marketing-2948355

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DAT 451 MVSU Pastas R US Inc Statistical Report

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