`Ohio Lottery Case Study
Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
The overall research design used in the Ohio lottery case is exploratory. This research design seeks to gain new insights, ask questions, and assess phenomena from a new perspective (Saunders, Lewis & Thornhill, 2009). It primarily helps clarify one’s understanding of a problem. In this case, Rod Ingram, the lottery director, sought to understand lottery players and gain insights into nonpayers (Schindler, 2021). One advantage of this design is that it helps researchers develop concepts more clearly, establish priorities, and improve the final research design. The Ohio Lottery engaged Marcus Thomas, LLC, MRSI, and two more agencies who played a critical role in the success of the research. Another advantage of the experimental design is that it saves time and money (Schindler, 2021). However, this design is disadvantageous because it creates intense pressure for quick answers and is sometimes non-representative and subjective, thus causing bias.
Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
The foundation of the MET process is its ability to evoke genuine thoughts and feelings, thus revealing true motivations. A significant advantage of the MET technique is that it facilitates a deeper exploration of issues with participants (Ramjaun, 2021). The research was intended to determine the reasons for players’ ticket purchases and other emotional factors that motivate this process. Therefore, the MET technique was the most suitable. It helped the researchers ask follow-up questions, obtain detailed answers, and note participants’ verbal and nonverbal cues, attitudes, and emotions. Another advantage is that the technique is personal to each participant, yielding relevant information and high engagement levels (Schindler, 2021). However, the critical weakness of the MET technique is that it is subject to participant mood. Each participant is in a different state of mind during the interview; hence, their mood determines the interview process prompting the researchers to adapt. Another disadvantage is that the questions are repetitive, which could result in monotony and cause the participants to feel bored or frustrated, thus interfering with the accuracy of their responses.
What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and importance questions have presented the most challenge to professional researchers?
The sample questions utilize interval scales. Interval scales are often utilized in measuring attitude. The variables on the scales are well systematic, and the difference between variables is equal across the scale (Schindler, 2021). The questions on lottery attitude and lottery importance might have been challenging to the researchers because they are subjective questions that depend on the researchers’ opinion of the answer provided. Moreover, some people could not identify the cause of their attitudes or actions regarding buying tickets. Therefore, the researchers had to phrase the questions correctly to help the participants bring those ideas to their minds. In this case, designing the lottery attitude and importance questions was challenging since it required much effort for the researchers to develop the right questions.
Using text Exhibit 12-2, map out the likely quantitative instrument content.
Based on text exhibit 12-2, the likely quantitative intervention would be a survey. A survey would help collect adequate information during a highly structured interview where questions are carefully developed and asked of each participant (Schindler, 2021). The content of the survey would include questions regarding the attitudes and importance of lotteries, advertising awareness, involvement in games, and the frequency of involvement. These questions would help provide invaluable information that would answer the research questions. Moreover, the questions could include multiple choices, scales, and checklists to ensure they are comprehensive.
The survey contained several questions that would alert the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
Including several questions may alert the researchers that the participants are not serious about the research process. It helps detect and prevent biases emanating from social desirability and other factors. Participants may have various reasons for not taking the research process seriously. For instance, some may be uncomfortable answering some questions. Others may lack attention or have personality traits linked to providing incorrect responses (Teitcher et al., 2015). Others may also lack knowledge of the subject area or fail to understand the questions. Therefore, researchers must invent a way to eliminate or account for inconsistencies and biased responses. By including such questions, the researchers can minimize bias, restructure questions so that participants understand, help participants pay attention to the questions, and increase the chances of data accuracy.
Evaluate the MET discussion guide for the Ohio Lottery Research.
The MET discussion guide is based on a consideration of research ethics. First, it features an introduction whereby the researchers must introduce themselves to the participants, state their interests, and seek participants’ consent before asking them questions. The comprehensive guide includes well-detailed prompts that guide the interviewer on how to proceed with the interview and connect with the participants to make them feel comfortable. Some questions are repetitive, ensuring the participants understand them and provide thoughtful answers. The use of images helps evoke participants’ feelings and thoughts toward the lottery in an interpretative way. Overall, the MET discussion guide is comprehensive and ethical. Romans 12:2 says, “Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will” (New International Version, 2011). This verse emphasizes embracing new ideas and information and changing our thoughts to create a better life for ourselves and others, as demonstrated by the researchers in the Ohio Lottery case.
References
New International Version. (2011). BibleGateway. Retrieved from https://www.biblegateway.com/passage/?search=Romans%2012%3A2&version=NIV
Ramjaun, T. A. (2021). Experimenting with ZMET: Issues and adaptions. The Qualitative Report, 26(5), 1633-1640. doi:10.46743/2160-3715/2021.3718
Saunders, M. N., Thornhill, A., & Lewis, P. (2009). Research methods for business students (5th ed.). Edinburgh Gate, England: Pearson Education Limited.
Schindler, P. (2021). Business research methods (14th ed.). New York, NY: McGraw Hill. Teitcher, J. E., Bockting, W. O., Bauermeister, J. A., Hoefer, C. J., Miner, M. H., &
Klitzman, R. L. (2015). Detecting, preventing, and responding to “Fraudsters” in internet research: Ethics and tradeoffs. Journal of Law, Medicine & Ethics, 43(1), 116-133. doi:10.1111/jlme.12200
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Question 
Ohio Lottery case, answer the following questions:
1. Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
Ohio Lottery Case Study
2. Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
3. What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and importance questions have presented the most challenge to professional researchers?
4. Using text Exhibit 12-2, map out the likely quantitative instrument content.
5. The survey contained several questions alerting the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
6. Evaluate the MET discussion guide for the Ohio Lottery Research.