Microsoft in the Contemporary Global Market
What is the overall global economy projected to be by 2030, and what do you think will be the highest growth divisions for Microsoft at that time, and in what geographic areas?
Support your projections with at least two credible and recent sources.
With so many rapid changes in the world, China is poised to overtake the United States as the number one economic superpower in the world. The global market is worth nearly $85 trillion.
U.S. dollars (GNI. N.d.). Global impacts such as COVID-19 can play a vital role in the actual results of the economy, but it is predicted to grow annually by about 3.5% (World Economic Outlook. 2021). Microsoft taps into several sectors, and cloud computing has enormous growth potential. Southeastern Asian countries have the most significant growth potential. A middle-class population explosion utilizing the internet, a technological growth boom of these emerging markets, and an environment that harbors technological development by great strides (Vyas, 2022). With more users yearly, cloud services within this market can help organizations increase their reach to current and potential customers, bringing them closer to the brand and company mission.
Share a news link to an article that describes Microsoft interacting with a nongovernmental organization (NGO) or foreign government. Share your link (please cite it), briefly summarize the article, and include a description of the importance/role of the NGO or government entity.
During the Microsoft NGO Day in 2017, more than a hundred participants attended the Technology for Good event. They showcased the optimistic effect of non-profit organizations (NPOs). Microsoft also donated software to these NPOs, which gave a considerable advantage for these organizations; this includes a massive 5-story building that is open to NPOs, customers, and students daily who can utilize a portion of the buildings resources to learn and innovate in an open platform (“The New Microsoft House Welcomes Italian Non-Profits For An Exclusive NGO Day,” 2017). Microsoft gave resources to organizations to operate at a lower cost, ensured the NPOs would utilize the Microsoft software systems after they grew, and gave themselves a tax benefit through donations.
Next, share a news link to an article describing a cultural challenge or ethical dilemma Microsoft faced outside the United States. Share your link (please cite it), briefly summarize the article, and include your thoughts on how Microsoft might have handled the problem differently to alleviate it.
Microsoft stopped supporting the antiquated Windows XP operating system (OS) in 2009 and extended support in 2014. Many Chinese government computers utilized Windows XP. Microsoft faced scrutiny for being anti-competitive for not giving enough advanced warning (“Windows XP,” n.d.). The sign was not a long enough notice in the minds of the Chinese government. Cultural challenges affect communication, negotiation, and decision-making; individuals who can navigate these challenges build trust that helps them thrive in an international market (Peng, 2023). Organizations have had ample time to upgrade their hardware and software to the newer system. Humans are creatures of habit; once individuals get used to the system, it is hard to change.
References
GNI (current US$) – world. World Bank Open Data. (n.d.). https://data.worldbank.org/indicator/NY.GNP.MKTP.CD?locations=1W
Peng, M. W. (2023). Global business. Cengage Learning.
The New Microsoft House Welcomes Italian Non-Profits For An Exclusive NGO Day.
Techsoupeurope.org. (2017, March 3). https://www.techsoupeurope.org/new-microsoft-house-welcomes-italian-non-profits-exclusive-ngo-day/
Windows XP. (n.d.) https://learn.microsoft.com/en-us/lifecycle/products/windows-xp
World Economic Outlook, April 2021: Managing divergent recoveries. IMF. (2021, March 23). https://www.imf.org/en/Publications/WEO/Issues/2021/03/23/world-economic-outlook-april-2021
Vyas, R. K. (2022, November 8). Council post: 3 reasons Southeast Asia is a hot market for tech startups. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/17/3-reasons-southeast-asia-is-a-hot-market-for-tech-startups/?sh=242cddfd50ab
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Question 
Before beginning work on this discussion forum, read the required textbook, Chapters 1 through 4, and locate and review Microsoft’s most recent annual report. For this discussion, you must do web sleuthing before sharing thoughts on the discussion questions. The goal is to check the topics from many views, synthesize the research, and provide a comprehensive picture of Microsoft in today’s global marketplace. Address the following:
Microsoft in the Contemporary Global Market
- Begin the web quest by researching current news articles and Microsoft’s most recent annual report.
- What is the overall global economy projected to be by 2030, and what do you think will be the highest growth divisions for Microsoft at that time, and in what geographic areas? Support your projections with at least two credible and recent sources.
- Share a news link to an article that describes Microsoft interacting with a nongovernmental organization (NGO) or foreign government. Share your link (please cite it), briefly summarize the article, and include a description of the importance/role of the NGO or government entity.
- Next, share a news link to an article describing a cultural challenge or ethical dilemma Microsoft faced outside the United States. Share your link (please cite it), briefly summarize the article, and include your thoughts on how Microsoft might have handled the problem differently to alleviate it.
Your initial post should be 200 to 300 words. You should use at least two credible and recent sources besides the course textbook. Your post must be organized using APA Style headings outlined in the APA Style ElementsLinks to an external site. resource