Message Strategy
The Nissan Rogue will be marketed on both digital and traditional platforms. The digital platforms will include social media platforms such as YouTube, Twitter, Facebook, and Instagram. At the same time, traditional platforms will incorporate billboards, newspaper ads, and even automobile magazines such as Motor Trend and Car and Driver. The Nissan Rogue will be featured as a suitable family car due to its spacious build, enhanced security features, and technologically advanced. The Rogue is the ideal family car since it is spacious and can accommodate a full family of five members. The backseat is large enough to allow a sizeable baby carrier. The car also has enhanced safety features, comprising an Emergency Front and Rear braking system that detects present pedestrians.
Would you like to have an unpublished version of “Message Strategy”? Place your order now.
Our execution style is based on past scenarios whereby accidents occur due to parents unintentionally hitting toddlers while reversing. Young children may sometimes attempt to operate the car without parental guidance. In some cases, the parent may be involved in an accident in the moment of destruction by a toddler. Such a situation results in perceptions that SUVs are unsafe for families; hence the Nissan Rogue will be heralded as “a safe SUV family car.” The vehicle is integrated with state-of-the-art technology, allowing users to connect with their phones to enhance security and functionality.
Summary and Rationale
This strategy will be effective because it targets segments in both the traditional and digital space by highlighting vital specifications that consumers looking to purchase a family car consider. Most importantly, it assures security, as car safety is a priority among family users. Hence the social media ads would be accompanied by hashtags such as enhanced safety. While purchasing a vehicle, this segment often worried about the danger this purchase poses to young family members. Moreover, pitching the car’s functionality, precise space, and technological integration enhances its attractiveness to families looking forward to purchasing a car. This pitching would be conducted on digital platforms since they feature numerous users.
Other Related Post: Poverty
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Advertising Creative Strategy
I have already started it. I need you to complete the rest of the paper, which is the tone of the creative strategy section. Also, the execution style and the summary and rationale. I have provided a sample of how it should look in length and format. Using my ideas, you will complete the following that I stated.
Message Strategy
Positioning Statement
The 2021 Nissan Rogue is positioned as an affordable and versatile compact SUV with sculpted styling, advanced technology, and impressive performance.
Key Insight/Observation and Key Idea
Most SUV owners purchase their vehicles for their versatility, safety, and utility. This year, many young families are expected to buy the new Nissan Rogue. This means they are looking for a vehicle to transport their entire family. Parents can become distracted by a fussy toddler in the back seat. This forces them to look back briefly and creates a dangerous environment. Another potential danger maybe when children play in the driveway while the vehicle is in motion. To lower the chances of an accident, the Rouge has many features in safety and technology built-in. The Nissan Rogue has safety features such as Emergency Front and Rear braking that can detect when pedestrians are present and Lane Assist to keep the vehicle from diverging. The Nissan Rogue provides a comfortable ride, safety, technology, and utility for their daily lives.
The key idea we are conveying to consumers is that the Rogue is built with advanced technology that helps drivers and their families stay safe by preventing dangerous situations.
The key idea we are conveying to consumers is the Rogue is built with advanced technology that helps drivers and their families in everyday life, including dangerous and unforeseen situations.
Creative Strategy:
- Message Strategy
We position the Nissan Rogue as a safe and technologically advanced SUV to stay consistent with our key idea. Our message will convey how the rogue will assist us in daily life. Video ads on television and online websites will show the technological features used daily. Social media content will come in daily pictures or video releases showing different attributes and styling.
Above (#2), identify the key thing you want consumers to get from the creative executions (e.g., TV ads, online videos, billboards, etc.). Then, describe how you will convey that across media types. “What you will say” about the Rogue during the campaign across different media types?
- Tone/Mood of Advertising
- Type(s) of execution appeals
- Connective Threads (Original tagline/slogan)
- Keywords
- Hashtags
Summary Statements: Why our strategy will work