Mass Media Influence on Popular Culture
Society is susceptible to trends. Multiple trends influence people’s daily lives, whether fashion or music. These societal trends illustrate how the common person consumes what people are fed. These trends have become popular culture, influencing a great number of people. Popular culture can be defined as a pattern of cultural attitudes and occurrences existing in a society. There are numerous forms of popular culture, including but not limited to music, art, literature, and film (Hodkinson, 2016). Via these means of mass media, culture is commercialized and promoted amongst consumers as goods, leading to mass culture, and the mass media theory is presented as a result. Do you need urgent assignment help ? Reach out to us. We endeavor to assist you the best way possible.
The mass media theorists position that topics addressed over media become issues addressed by the public. Mass media output presents the commercialized culture, which then becomes popular culture involving people’s ideologies, attitudes, and experiences. For instance, the topic of gender has been heavily addressed in mass media outlets such as films and music; this topic then gets addressed by the public in society, leading to more discussions on aspects such as individual identity in terms of pronouns and dressing. An excellent example of a commercialized culture popularized is drag culture, which presents gender as a form of art (Kidd, 2018) and not as a biological aspect. Drag culture is an aspect of popular culture that is now accepted worldwide following its promotion through mass media, such as films. Therefore, mass media shapes popular culture through the commercialization of mass culture.
References
Hodkinson, P. (2016). Media, Culture and Society. An Introduction (2nd ed.). SAGE Publications.
Kidd, D. (2018). Pop Culture Freaks. Identity, Mass Media, and Society (2nd ed.). Routledge.
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Question 
Mass Media Influence on Popular Culture
How do mass media theorists answer the question of how media shapes popular culture?