Lynch Landscaping Business Communications
In business, many kinds of communication help salespeople, management, and employees be effective, productive and have positive morale in the workplace. The challenge can be having strong communication skills essential for building and maintaining personal and professional relationships and being efficient in all tasks. In business, there will be some meetings, whether with senior management, employees, vendors or clients with different objectives, and it is important to understand the two predominant types of communication: verbal and nonverbal. While communication can provide clarity of standards in how to interact to convey the right message, solve problems and make decisions, salespeople who are good communicators, analytical, emotionally intelligent and use adaptive persuasion have a better chance of excelling. Verbal communication is used regularly and encompasses how the message is received and delivered; however, nonverbal communication is important and is commonly not intentional but offers a considerable amount of information.
These communication skills are soft skills that are important to employers, and in the scenario of Lynch Landscaping Business Communications, the communication context will be evaluated and discussed.
Verbal communication is a large part of work for a salesperson; it involves one-on-one with clients where conversations need to be focused on identifying and addressing their needs and being articulate and persuasive in stimulating dialogue. Johan, during this business matter with Lynch Landscaping, used interactive communication instead of transactional but should have been more formal and aware of the context so that the ways to deal with Ms. Britni were more strategized to be able to anticipate and understand how to engage in verbal negotiations with her. Be more conscious; for instance, in the greeting/introduction, the dialogue would tell if the buyer, Ms. Britni, is interested in accepting a handshake and if calling her by her first name is preferable. Ms. Britni was preoccupied and did not show interest based on the short, uttered, and direct words given to Johan. Johan should be more aware of how the client he is engaging with responds, and then upon identifying that something is wrong, he must change the atmosphere to a more meaningful conversation.
Nonverbal communication depends on seeing and analyzing facial expressions, eye contact, body movements and gestures. His actions were inappropriate to the context, and he should be more formal and cautious with how he acted. To be more effective when conversing with clients, paying attention to their nonverbal cues can show how to properly approach and continue effective communication. Ms. Britni did not look at Johan when he greeted her, nor did she show interest or enthusiasm in the conversation or the product being sold. He must use formal words when greeting to receive a handshake or a nod of acceptance to know how to continue his presentation. Johan received many uninterested/negative cues from Ms. Britni; she was not interested in his joke, turned her body away and crossed her arms out the window. It is imperative that Johan watches the client’s cues and adjust instead of ignoring them. Not acknowledging that the client was preoccupied and made it obvious that she had not time for the meeting put Johan at a disadvantage. To show that he is a salesman that is not afraid of technology, Johan could use a power-point presentation, with pen and paper in hand, to show readiness to take down any feedback she would give instead of pulling a seat beside her without an invitation. Through the power-point presentation, the conversation could have been more understanding and welcomed because talking alone may not be enough; visual representation can create a more interactive atmosphere.
There are two adaptive selling strategies that Johan could have used: standard memorized presentation and outlined presentation. If he used a standard memorized presentation, this strategy would have properly guided his presentation to show he was more organized and knowledgeable about the content he was conveying to the client. The outlined presentation is also effective as it is a strategy because it lists the key selling points for the salesperson to discuss with the client. It has a standard introduction that will answer common questions and create an environment to gain commitment.
References
Quain, Sampson. (2018) Small Business: Business Communications & Etiquette; Communication in the Workplace. Received from: Examples of Verbal Communication in the Workplace (chron.com)
Castleberry, S. B., & Tanner, J. F. (2021). Selling: Building Partnerships (11th ). McGraw Hill LLC.
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Question 
One responsibility of an organization’s district sales manager may be to mentor newer or veteran employees seeking mentorship. A mentor’s role with their mentee often includes leveraging influencing skills, such as communicating observations and providing constructive criticism to evaluate one’s business communication strategies. This constructive criticism may be provided to the mentee during a face-to-face meeting and through email follow-up for the mentee to review later.
Lynch Landscaping Business Communications
Assessment Deliverable
Complete the interactive COM 539 Week 2: Practice Scenario involving Lynch Landscaping and analyze the sales interaction.
In the scenario, you are introduced to Johan Wolf. For this assessment, you are Johan’s mentor in marketing and sales. Your feedback meeting with Johan about his meeting with Britni Yvonne Lynch is scheduled for later in the day, but you want to write out your feedback and send it to him after your conversation. Compose a draft email to Johan in a document that details your evaluation of the business communication strategies he used in the scenario. Provide recommendations for Johan on how he could have been more effective in the scenario. Include the following in your email:
- Evaluate Johan’s verbal and nonverbal communication strategies in his conversation with Britni in the scenario and provide at least 1 example of how he could improve both skills.
- Evaluate the verbal and nonverbal communication strategies Johan received from Britni in the scenario and provide at least 1 example of how he could more effectively read and respond to her cues.
- Recommend 1 way Johan could have used technology to enhance his communication in this scenario.
- Identify 2 adaptive-selling strategies and how Johan could have used those to strengthen his position in the scenario.
Provide constructive and professional feedback clearly and inclusively that will keep Johan motivated.
(Transcript of video)
Today’s Tip: Professional Email Etiquette
Video Views: 4020
(music)
Welcome to today’s tip, How to Use Professional Email Etiquette.
When writing a professional email, use a clear, direct subject line.
Someone looking at their inbox should be able to tell exactly what’s in your email just from reading the subject line.
Open with a professional and courteous greeting.
You don’t want to talk to everybody as if they’re your friend, but you also don’t want to skip the formality of a greeting.
State right away why you’re sending the email.
Your audience will need to know why you’re sending it if they want to continue to read through the rest of the message.
Make your message clear and concise.
Don’t add much extra information for your readers to sort through.
Finish with a professional and courteous closing.
And then, don’t forget a signature block to identify yourself.
In case you’re emailing someone who doesn’t know you personally and might need to refer back to it later.
When writing, include full sentences and use classic fonts for the most professional appearance.
Try to avoid using all capital letters.
All capital letters come across in writing as if you’re shouting.
Also, avoid using all lowercase letters.
Don’t use too many exclamation points, and be cautious with any emojis that you might want to put in.
These things might be appropriate for a text message but not for a professional email.
Take a minute to pause and reflect.
You want to proofread all of your messages.
And finally, watch your tone.
Be mindful of any cultural differences, and be careful with any humor you might use to ensure you don’t accidentally insult someone.
And that’s today’s tip on How to Use Professional Email Etiquette.