Internal and External Analyses of an Organization
When conducting an external evaluation of an organization, leadership needs to manage the scope of the evaluation to ensure that it is clear and focused (Bastable et al., 2021). While the external environment could theoretically be all other healthcare organizations in the world, a clear scope is necessary to ensure that the evaluation is meaningful and actionable. One way to manage the scope is to identify specific areas of focus, such as patient outcomes or financial performance, and limit the evaluation to those areas. Another approach is to compare the organization to a select group of similar peer organizations in size, scope, and mission.
Leadership faces additional challenges when conducting internal and external analyses of an organization (Roe, 2020). One challenge is ensuring that the evaluation is objective and unbiased. This can be challenging when evaluating one’s own organization, as personal feelings and prior knowledge of the company can interfere with the evaluation task. To address this challenge, leadership may need an external evaluator to provide a more objective and impartial look at the organization. Another challenge is ensuring the evaluation is comprehensive and covers all relevant areas. This can be problematic when conducting an internal analysis, as there may be a tendency to focus on areas that are already well-known or that leadership is particularly interested in. To address this challenge, leadership may need to engage with the organization’s stakeholders to identify concerns and ensure the evaluation is comprehensive.
Finally, leadership needs to ensure that the evaluation is actionable and leads to meaningful change. This can be challenging when conducting an external analysis, as the organization may not have direct control over the factors being evaluated. To address this challenge, leadership may need to identify specific areas where change is needed and develop a plan to address those areas.
In summary, managing the scope of an external evaluation is critical to ensuring that it is clear and focused. Leadership faces additional challenges when conducting both internal and external analyses of an organization, including ensuring objectivity, comprehensiveness, and actionability. By addressing these challenges, leadership can ensure that the evaluation leads to meaningful change and improvement in the organization.
Reference
Bastable, S. B., Gramet, P., Jacobs, K., & Sopczyk, D. (2021). Health professional as an educator: Principles of teaching and learning. Jones & Bartlett Learning.
Roe, K. (2020). Leadership: Practice and Perspectives. Oxford University Press.
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Question 
Internal and External Analyses of an Organization
When conducting an external evaluation of an organization how does leadership manage the scope in which they evaluate for an external analysis? Keep in mind that an external environment could theoretically be all other healthcare organizations in the world, and we need a clear scope. What additional challenges might leadership see when conducting an internal and external analysis of an organization?