High-Tech Marketing Business Plan

High-Tech Marketing Business Plan

Final Questions

Question 1

What is the name of the business plan that you chose to evaluate?

High-Tech Marketing Business Plan

Question 2

What is the URL for your chosen plan?

https://www.bplans.com/high-tech-marketing-business-plan/

Question 3

Please evaluate the completeness of the company summary. Your evaluation of the company summary should discuss the mission and describe the company’s types of products or services.

Acme Consulting is a new high-tech company providing high-level expertise in international business development, marketing strategies, channel development, and high-technology distribution strategies. Acme Consulting company’s mission is to relate markets in Latin America and the Far East by leveraging brokerage positions through representation to create percentage holdings in product results. Acme is only based in Europe, posing a fundamental global competency question. The company offers high-technology new product distribution and segmentation in the new market and also provides services such as project consulting and retainer consulting.

Question 4

Please evaluate the product description. The features and functions of the product are to be described. A discussion of the differentiating factors from competitors as well as prices needs to be included.

Acme has a great idea of service provision, for instance, project consulting, which in a real sense offers client companies ways to manage specific qualities and assist in problem-solving. Educating the Client Company on project implementation plans is the best way to address modern organizations and outdo competitors. The company also provides market research to its clients through group studies. However, in a competitive market, group research is sometimes not enough; delivering quality competition requires creativity. Another critical area is that this research only covers a small aspect, which poses a problem when competing in the global world market. In addition, the company’s gross margin monthly income is ambiguous, especially set at that bar for a startup. On the other hand, the company’s balance sheet shows healthy growth and a solid financial position, which is advantageous.

Question 5

Please evaluate the market segmentation. Define the target market segments in detail to include numeric market size and a discussion of market trends.

Acme states that they are segmenting their markets in the United States, Latin America, and Europe. Their segmentation strategy is well thought out, as these three regions have the most prominent companies in the world. In addition to leaving out other key regions, the approach’s main flaw is the company’s neglect of small companies and targeting of bigger companies, which may present a big setback to their performance if these big companies already have their own consulting agencies. In addition, the company expects its market segmentation to shoot to 10% in the US, 15% in Europe, and 35% in Latin America while expecting a 2% growth in other areas; this can be an actual miss calculation as most large companies might not require their services as opposed to small companies. The prevailing market trends are complex, and focusing on one direction will not serve diversified world market structures.

Question 6

Please evaluate the industry analysis. Discuss the current state of the industry and assess the future of the sector using quantifiable terms.

Acme has a crucial idea in solving the current world problem in high technology marketing through market research, project consulting, and developing channels. However, organizations are incorporating this function in their management structures, and in the future, they might not require consultants to research markets or projects on their behalf. With companies not outsourcing, this will render the company’s services redundant, reducing client count in the future. At the same time, Acme concentrates its services in fast-developing industrial areas in Europe, Latin America, and the United States, leaving out other regions, which would be great diversification avenues for a startup.

Question 7

Please evaluate the marketing strategy. Discuss the distribution strategy and describe the marketing programs. Include the position statement, if any. Assess if the pricing strategy is logical.

Acme has a legitimate marketing strategy that builds trust and reliability with its clients. The main weakness arises when there is a need for the company to position itself as either a real consulting company or a risk-free relative corporate purchase. The general knowledgeable substitute market is only focusing its position on a narrow focus, thus presenting fewer opportunities. Programs such as in-house research and retainer strategy will only increase the company’s scope in a small area but cannot function effectively in a diverse global economy. The pricing logic is appropriate as it does not exceed the breakeven, but the issue is how stable this will be with the changing economies of scale.

Question 8

Please evaluate the sales strategy. Assess how the sales strategy aligns with the target market segments. Include any sales goals and timelines.

The proposal features an elaborate sales strategy covering the business’s four specialization avenues: retainer consulting, project consulting, market research, and strategic reports. The strategy includes a monthly sales forecast as well as a three-year sales forecast with total sales of $592,000, 875,000, and 1,100,000 for years 1, 2, and 3, respectively. Retainer consulting makes up the bigger portion of the sales forecast, which aligns with the company’s target market of a high-technology company that prefers to source outside consultants to minimize in-house staff.

Question 9

Please evaluate the management summary. Assess if the management team is well constituted and if there are any management team gaps. Discuss the personnel plan.

The company’s management team will initially be comprised of about 7 people, namely, 3-5 partners, 1-3 consultants, 1 graphic person, 1 marketing person, 1 office manager, and 1 secretary in the first year, growing to 20 people in year 3. The management team is well constituted, given that the company’s partners are former consulting services marketers in the international arena. However, since the company will be targeting Europe and Latin American markets, it needs to have a strong Latin American partner based in Latin America. The company’s personnel plan has placed a lot of emphasis on the company’s partners, downplaying some important sections of the business like sales and marketing.

Question 10

Please evaluate the financial plan. Discuss the key expenses, expected sources of funding, and the revenue plans and forecasts. Define the amount of funding needed to launch the company.

The company has a solid financial plan. The key expenses in the three-year financial plan will include payroll, marketing/promotion, and rent expenses. The company’s payroll and rent expenses are on a runaway increase towards year 3, whereas marketing/promotion, a key aspect of consultancy service, decreases in year 2 and experiences a slight increase in year 3. The company’s main source of funding will be its retained earnings and borrowing. This is a great approach since funding from retained earnings doesn’t attract interest expenses. The company predicts a steady increase in its revenue from its sales operations. The amount of funding needed to launch the company will be equivalent to its total operating expenses, which is equal to $1,692,610.

Question 11

If you were an investor, would you invest in this plan? Why or why not? Your response should be logical and clearly express your point of view.

As an investor, after evaluating all possible outcomes of operating an Acme consulting company, I am interested in this business; therefore, I can invest. There are various reasons to invest in this business. One, it is lucrative and generates substantial profit margins. Many fast-growing firms need the services of a consulting firm; thus, the company is an avenue for attracting clients. On the other hand, partnership with various recognized organizations makes an investor comfortable. Generally, the calculations of expenses and general profit margin assumption over the three years are sensible and logical; therefore, investing in this business means there will be an increase in shares over the periods.

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High-Tech Marketing Business Plan

Final Questions

Question

What is the name of the business plan that you chose to evaluate?

High-Tech Marketing Business Plan

Question 2

What is the URL for your chosen plan?

https://www.bplans.com/high-tech-marketing-business-plan/

Question 3

Please evaluate the completeness of the company summary. Your evaluation of the company summary should discuss the mission and describe the Company’s types of products or services.

Question 4

Please evaluate the product description. The features and functions of the product are to be described. A discussion of the differentiating factors from competitors as well as prices needs to be included.

Question 5

Please evaluate the market segmentation. Define the target market segments in detail to include numeric market size and a discussion of market trends.

Question 6

Please evaluate the industry analysis. Discuss the current state of the industry and assess the future of the sector using quantifiable terms.

Question 7

Please evaluate the marketing strategy. Discuss the distribution strategy and describe the marketing programs. Include the position statement, if any. Assess if the pricing strategy is logical.

Question 8

Please evaluate the sales strategy. Assess how the sales strategy aligns with the target market segments. Include any sales goals and timelines

Question 9

Please evaluate the management summary. Assess if the management team is well constituted and if there are any management team gaps. Discuss the personnel plan.

Question 10

Please evaluate the financial plan. Discuss the key expenses, expected sources of funding, and the revenue plans and forecasts. Define the amount of funding needed to launch the Company.

Question 11

If you were an investor, would you invest in this plan? Why or why not? Your response should be logical and clearly express your point of view.