High-Tech Marketing Business Plan

High-Tech Marketing Business Plan

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Question 1

What is the name of the business plan that you chose to evaluate?

High-Tech Marketing Business Plan

Question 2

What is the URL for your chosen plan?

https://www.bplans.com/high-tech-marketing-business-plan/

Question 3

Please evaluate the completeness of the company summary. Your evaluation of the company summary should discuss the mission and describe the Company’s types of products or services.

Acme Consulting is a new high-tech company providing high-level expertise in international business development, marketing strategies, channel development, and high-technology distribution strategies. Acme Consulting company’s mission is to relate markets in Latin America and the Far East by leveraging brokerage positions through representation to create percentage holdings in product results. Acme is only based in Europe, which poses a fundamental question on its global competency. The company offers high-technology new product distribution and segmentation in the new market and also provides services such as project consulting and retainer consulting.

Question 4

Please evaluate the product description. The features and functions of the product are to be described. A discussion of the differentiating factors from competitors as well as prices needs to be included.

Acme has a great idea of service provision, for instance, project consulting, which in a real sense offers client companies ways to manage specific qualities and assist in problem-solving. Educating the Client Company on project implementation plans is the best way to address modern organizations and outdo competitors. The company also provides market research to its clients through group studies. However, in a competitive market situation, group research sometimes is not enough; delivering quality competition requires creativity. Another critical area is that this research only covers a small aspect, which poses a problem when competing in the global world market. In addition, the company’s gross margin monthly income is ambiguous, especially set at that bar for a startup. On the other hand, the company’s balance sheet shows healthy growth and a solid financial position, which is advantageous.

Question 5

Please evaluate the market segmentation. Define the target market segments in detail to include numeric market size and a discussion of market trends.

Acme states that they are segmenting their markets in the United States, Latin America, and Europe. Their segmentation strategy is well thought out, as these three regions have the most prominent companies in the world. In addition to leaving out other key regions, the approach’s main flaw is the company’s neglect of small companies and targeting of bigger companies, which may present a big setback to their performance if these big companies already have their own consulting agencies. In addition, the company expects its market segmentation to shoot to 10% in the US, 15% in Europe, and 35% in Latin America while expecting a 2% growth in other areas; this can be an actual miss calculation as most large companies might not require their services as opposed to small companies. The prevailing market trends are complex, and focusing on one direction will not serve diversified world market structures.

Question 6

Please evaluate the industry analysis. Discuss the current state of the industry and assess the future of the sector using quantifiable terms.

Acme has a crucial idea in solving the current world problem in high technology marketing through market research, project consulting, and developing channels. However, organizations are incorporating this function in their management structures, and in the future, they might not require consultants to research markets or projects on their behalf. Companies not outsourcing will render the company’s services redundant, resulting in a reduction in client count in the future. At the same time, Acme concentrates its services in fast-developing industrial areas in Europe, Latin America, and the United States, leaving out other regions, which would be great diversification avenues for a startup.

Question 7

Please evaluate the marketing strategy. Discuss the distribution strategy and describe the marketing programs. Include the position statement, if any. Assess if the pricing strategy is logical.

Acme has a legitimate marketing strategy that builds trust and reliability with its clients. The main weakness arises when there is a need for the company to position itself as either a real consulting company or a risk-free relative corporate purchase. The general knowledgeable substitute market is only focusing its position on a narrow focus, thus presenting fewer opportunities. Programs such as in-house research and retainer strategy will only increase the company’s scope in a small area but cannot function effectively in a diverse global economy. The pricing logic is appropriate as it does not exceed the breakeven, but the issue is how stable this will be with the changing economies of scale.

Question 8

Please evaluate the sales strategy. Assess how the sales strategy aligns with the target market segments. Include any sales goals and timelines.

Question 9

Please evaluate the management summary. Assess if the management team is well constituted and if there are any management team gaps. Discuss the personnel plan.

Question 10

Please evaluate the financial plan. Discuss the key expenses, expected sources of funding, and revenue plans and forecasts. Define the amount of funding needed to launch the Company.

Question 11

If you were an investor, would you invest in this plan? Why or why not? Your response should be logical and clearly express your point of view.

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Question 1
From http://www.bplans.com/sample_business_plans.php, what is the name of the
business plan that you chose to evaluate?

Question 2
What is the URL for your chosen plan?
(for example, http://www.bplans.com/software_publisher_business_plan/executive_summary_fc.php#.UR5i8aVfB8E)

Question 3
Please evaluate the completeness of the company summary. Your evaluation of the company summary should discuss the mission and describe the types of products or services offered by the company. (One paragraph response)

Question 4
Please evaluate the product description. The features and functions of the product should be clearly described. A discussion of the differentiating factors from competitors as well as prices should be included. (One paragraph response)

Question 5
Please evaluate the market segmentation. Define the target market segments in detail, including a numeric market size and a discussion of market trends. (One paragraph response)

Question 6
Please evaluate the industry analysis. Discuss the current state of the industry and assess its future using quantifiable terms. (One paragraph response)

Question 7
Please evaluate the marketing
strategy. Discuss the distribution strategy and describe the marketing
programs. Include the position statement, if any. Assess if the pricing
strategy is logical. (One paragraph response)
Question 8
Please evaluate the sales strategy. Assess how the sales strategy aligns with the target market segments. Include any sales goals and timelines. (One paragraph response)

Question 9
Please evaluate the management summary. Assess if the management team is well constituted and if there are any management team gaps. Discuss the personnel plan. (One paragraph response)

Question 10
Please evaluate the financial plan. Discuss the key expenses, expected sources of funding, and revenue plans and forecasts. Define the amount of funding needed to launch the company. (One paragraph response)

Question 11
If you were an investor, would you invest in this plan?
Why or why not? Your response should be logical and clearly express your point
of view. (One to two-paragraph response)