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Global Competition and Organizational Change

Global Competition and Organizational Change

Organizational change for a company to maintain its competitiveness is closely interconnected and intertwined. An organization adapts to the shifting demands of the market to forge a competitive path that is superior to that of rivals. The primary force behind change in an organization is its level of competition. Organizations frequently look at market trends and the need for market transformation. Being competitive and maximizing wealth are a company’s primary objectives. Change must be proactive to provide the finest services to the customers. In the long run, it will increase the company’s ability to compete and gain market domination.

The ability and willingness of a leader to adapt to change are constantly needed in today’s economic environment. One must be the appropriate “thing” at the appropriate time to adapt. This “thing” could be a reasonable or service, a price, a convenience, a discussion, one’s physical presence, a verbal tone, or nonverbal communication that emits the message you want to get over.

Environmental changes don’t drive businesses to fail; their executives cannot deal with the change. Businesses stay the same. Persons do. As a result, maintaining competitiveness in today’s market requires the ability and willingness to adapt to change and the vision to foresee it. There is a misperception about adaptability; nevertheless, one must fundamentally alter their identity to adapt. Our ability to adjust to change keeps us functional, competitive, and relevant. Being current is a leadership decision, but it doesn’t affect who you are at your core. Picture a chameleon. Chameleons must change their colors to exist in the reptile world, but this does not alter the fact that they are still small green lizards. Organizations must adapt at the intersection of learning and leadership in today’s mobile-first world, where unanticipated change is the order of the day (every day); they must compete at the speed of adaptation and adapt at the speed of learning. You begin to adapt when you become aware that what was once believed to be true is no longer valid. The importance of a leader’s willingness to forge new paths and venture into the uncharted testifies that knowledge without application is useless and is about as valuable as yesterday’s news.

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What other factors drive organizational change?

1) Change in governmental policies

Government influences all organizations, whether public or private; however, the degree of that influence varies.

Government regulations determine how an organization functions and what it can create. For instance, the government of India recently forbade the use of some plastics, and as a result. Numerous firms’ internal processes have evolved due to the requirement to modify plastic. Similarly, there are numerous rules, such as employment hire policies, salary policies, and policies governing the rights of employees and workers. The organization governs these policies, and organizations are expected to adhere to them to operate freely.

2) Change in market demand

The shifting demands of the market are a significant additional component that affects how an organization changes. The days when individuals had to become used to the items that businesses offered them because there weren’t many options available are long gone. People today have more freedom to choose from any goods available on the market and are less brand loyal because there are multiple possibilities for a single product. They purchase goods from a company that offers them high-quality goods at reasonable costs. Because of this, businesses must be flexible and quick to adapt to meet their customers’ shifting needs.

3) Changed technology

Technology is one of the most significant forces driving change within organizations, and to remain competitive, businesses must adapt to these new technologies. For instance, in the past, all tasks like record keeping, order placement, etc., required physical labor, but in the present, thanks to computers, these tasks may be completed without manual labor.

Similarly to this, numerous jobs needed to be completed manually during the production process. However, thanks to automation, all of these tasks are now completed by machines, reducing human error and speeding up the production process.

4) Social changes

Another significant aspect that affects how an organization changes is social change. Companies must adapt their production methods to reflect shifts in consumers’ wants and ambitions. People’s needs vary depending on their social status and social environment. Things like urbanization, international influence, and educational attainment bring social changes.

For instance, people in metropolitan areas will have different needs than those in rural areas. Urban dwellers are more concerned with the organization’s services and quality than the goods’ price.

5) Failure

Failure is a factor that ends the functioning of some businesses because these firms quit taking risks with innovative ideas out of shame. However, other businesses, rather than kicking back and contemplating bankruptcy, have embraced failure as a challenge and worked tirelessly to turn it into success by identifying their weak operational areas and changing them to move forward in the direction of success.

References

Bhasin, H. (2019, October 18). What causes a change in an organization? Ten factors were explored. Marketing91. https://www.marketing91.com/change-in-an-organization/

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Question 


Global competition is fierce, and any competitive advantage is vital for global success. Making a global shift might mean you’ll be acting as a manager to product teams in multiple countries or ramping up production to have the components to break into a new market. However, the changes look for your organization; effective change management is essential for acquiring and keeping any competitive advantage.

Global Competition and Organizational Change

Global Competition and Organizational Change

Discuss the relationship between organizational change and the organization’s need to stay competitive in a global market. How much does this relationship drive change? What other factors drive organizational change?

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