Equal Employment Opportunity and Affirmative Action – Coca-Cola Company
Coca-Cola is one of the biggest beverage companies in the world, and it focuses on retailing, manufacturing, and marketing non-alcoholic drinks. The beverage company, headed by James Quincey as the chairman and the Chief Executive Officer, has faced discriminatory and inequality cases in the past, which ruined its reputation. According to Lisa Burden (2018), the company was fined $2.25 million for failing to provide equal employment opportunities, especially for people with disabilities. The Equal Employment Opportunity Commission (EEOC) states that all companies must provide equal employment opportunities to people despite their age, skin colour, religion, race, and background (EEOC, n.d.). Corrupt or incompetent persons in the human resource sector may go against EEOC guidelines by hiring unqualified personnel based on race, skin colour, or religion, which affects the overall success of the company. This paper conducts a needs analysis for Coca-Cola to determine areas of improvement in equal employment opportunities and affirmative action.
Training needs analysis focuses on the needs of the business, gap analysis, and training options and gives a report on the training needs and recommendations needed. The solution to equal employment opportunities issues and affirmative action is training employees on what and how they should conduct their day-to-day activities. The management should also enact policies that guide employee conduct to curb discriminatory behaviours. This needs analysis tool is the most appropriate since it identifies the problem, determines how it affects the organization, and gives solutions on how to curb the issue.
Business need
Coca Cola, just like any other multinational company, has employees and applicants from all over the world. This means that the company’s Human Resource (HR) team needs to be competent and trained to handle the different needs in a diverse work environment. A needs analysis would help the company’s HR team, which is responsible for recruitment and selection, to be more coherent and honest in their activities. Training would most likely help the HR personnel achieve integrity and honesty.
Gap analysis
Judy Greenwald (2012) discusses a case where a Coca-Cola Unit was in court battling against discriminatory charges. Lisa Burden (2018) also analyses a case where the beverage company had to pay $2.25 million for a discriminatory charge. These reported cases show a pattern that suggests Coca-Cola had an employee discrimination issue. Applicants are not given equal treatment in the company, which ruins the company’s corporate image.
Training options
The focus of the training will be on the company’s HR personnel since they are responsible for the recruitment and selection of employees. The best way to train the personnel is through the instructor-led training method since it is a complex topic that the employees need to understand. Ethical tutors will be used to teach the employees how to behave ethically and the importance of giving equal employment opportunities to all persons. Managers in the HR department will also be trained on how to manage their departments to ensure that discriminatory cases are avoided.
Training needs and recommendations
The training will be conducted internally, where the HR personnel will attend training classes twice every week. The company should also conduct training in all its units and branches to ensure an improvement in the overall corporate image. In addition, the organization should establish laws and policies that guide recruitment and selection processes to avoid similar cases from happening and to maintain affirmative action.
References
Burden, L. (2018). USA: Coca-Cola to pay $ 2.25 mln. to settle 9 discrimination charges alleging co’s failure to properly accommodate employees with disabilities | Business & Human Rights Resource Centre. Business-humanrights.org. Retrieved 25 July 2020, from https://www.business-humanrights.org/en/usa-coca-cola-to-pay-225-mln-to-settle-9-discrimination-charges-alleging-cos-failure-to-properly-accommodate-employees-with-disabilities.
EEOC. Home | U.S. Equal Employment Opportunity Commission. Eeoc.gov. Retrieved 25 July 2020, from https://www.eeoc.gov/.
Greenwald, J. (2012). Workforce.com. Retrieved 25 July 2020, from https://www.workforce.com/news/coca-cola-unit-sued-for-alleged-racial-discrimination.
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Question 
Hello, I’m doing my project on Coca-Cola and wanted to focus on equal employment opportunities and affirmative action within the company. Here are the paper details…
Equal Employment Opportunity and Affirmative Action
Before finalizing your capstone project, it is important to make sure that your vision and goals align with the current needs of the organization. Research needs analysis tools and templates, so select the most appropriate one based on the goal of your capstone. Conduct the needs analysis and write a 500-750-word paper that includes the following:
1. The intended scope and purpose of your capstone project.
2. A description of the needs analysis tool/template you chose and a brief rationale for why it is the most appropriate.
3. A summary of your findings from the needs analysis.