Diva International Inc
Section 1: Business overview, mission, and vision
Diva International Inc. was created in 2002. Its main product is DivaCup, which seeks to provide better management of females’ menstruation. Francine Chambers and Carrine Chambers-Saini are the founders of the organization. Diva makes silicone menstrual cups, which are marketed as an alternative solution to the traditional methods that women use to manage menstruation (Diva International Inc., 2021). The silicone cups are eco-friendly as they minimize the waste generated each month due to the natural/biological occurrences among women. The ability to reuse the cup severally is a unique advantage in addition to the comfort that women experience while using the DivaCup.
Mission and Vision Statement
Mission:
We provide solutions that help people live life without limits.
Vision:
To be the most loved brand in our industry.
Section 2: A Market analysis that includes the following components:
Market Overview
The menstrual market has evolved from earlier centuries when women managed their menstruation using old clothes or rags. Today, there are products available in stores for managing menstruation. The development of new products, such as the menstrual cup, resulted from the need to enable women to lead normal lives. For instance, the sterile products’ advertisements capitalize on the shame, activity disruption, and dirt associated with menstruation. Unfortunately, the uptake of the menstrual cup has been slow due to the objectification of women as sexual objects. Menstrual cups involve an intimate relationship between the user and their bodies, an aspect that is difficult for sexual objects to achieve (Weir, 2015). Hire our assignment writing services in case your assignment is devastating you.
Target Market
Menstrual cups from Diva International are manufactured for menstruating women. While this market is large and almost impossible to satisfy, the company seeks to meet the needs of confident women who are ready to explore a new method of menstrual management. These women are located in 22 countries where the company sells its DivaCup (Diva International Inc., 2021).
Competitive Analysis
The female hygiene industry has multiple players offering varying products for menstrual management. Tampons and menstrual cups were introduced at the same time in the market. Tampons gained more popularity as menstrual cups lagged. Players such as Blossom Cup, Lunette, Fleurcup, Intimina, Jaguara, Lena Cup., Lune Group, Mooncup, Me Luna, among others, populate the menstrual cup market (Allied Analytics LLP, 2020). Each of these players produces varied cups in terms of material and ability to reuse.
Value Proposition
DivaCup is made from medical-grade silicone, which can be reused for one to five years. Users can confidently undertake their usual activities without odor. In addition, proper insertion ensures that leakages are eliminated. Most importantly, the cost of menstrual products is reduced significantly. In developing countries, the product is ideal for ensuring that women have equal opportunities as they continue attending school or working even during menstruation. Silicone also avoids any allergies due to its hypoallergenic characteristic.
Section 3: Recommendation
Diva International Inc. should adopt the thermoplastic elastomer, which seems to have better qualities. First, it easily melds with the body when warmed, reducing discomfort, unlike silicone, which retains its shape. Secondly, thermoplastic elastomer cups are recyclable, causing less harm to the environment. Thirdly, silicone costs more than thermoplastic elastomer, making cups more costly (Hello, 2020). Thus, the company should consider alternative raw materials to improve its positive impact on the environment and increase acceptability in the market.
References
Allied Analytics LLP. (2020). Menstrual Cup Market by Product Type, Material and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026.
Diva International Inc. (2021). About Us. Retrieved from DivaCup: https://divacup.com/our-story/
Hello. (2020). The Differences Between Silicone and TPE Menstrual Cups: Retrieved from Hello: https://thehellocup.com/blogs/menstrual-cup-articles-and-blog/hello-chemistry-the-differences-between-silicone-and-tpe-menstrual-cups
Weir, C. S. (2015). In The Red: A private economic cost and qualitative analysis of environmental and health implications for five menstrual products.
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Question 
Week 3 Market Analysis Research
Purpose
- MBA Business Plan component
Diva International Inc
Context
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Instructions
Write a 525-word report that includes the following sections:
- Section 1: Business overview, mission, and vision
- Section 2: A Market analysis that includes the following components:
- Market overview/needs analysis
- Target market
- Competitive analysis
- Value proposition
- Section 3: Recommendation
Use the Market Analysis Research document for details on what to include in each section.
Cite references to support your assignment.
Format your citations according to APA guidelines.