Digital Marketing Discussion
According to Chaffey and Smith (2017), successful blogging requires content focusing on an audience likely to amplify the marketing message. In this case, the core audience is coffee lovers. The marketer will need to leverage the data provided by coffee consumers to push their marketing message. A blog writer must understand the language and terms the audience uses to drive the campaign successfully. Leveraging consumer data helps a marketer understand consumer needs to develop blogging topics that will gain the most traction. Hire our assignment writing services in case your assignment is devastating you. We offer assignment help with high professionalism.
MOZ (2023) avers that one of the topics covered in the blog should address consumer needs. For instance, some coffee lovers may be experience-seeking, hence the need to show them how the local coffeehouse will satisfy their needs. Besides, vegans and environmentally-conscious consumers may pay attention to supply chain integrity to welcome a coffee brand. Putting oneself in the consumers’ shoes will help a marketer/blog writer develop appealing content.
Another topic that should be covered for a successful blog is competitive offerings. A blog writer needs to mention how their brand is better than competitive market offers (MOZ, 2023). This does not require the blogger to mention other brands by name directly, but they must provide information that helps consumers discover competitive advantages. Besides a product-competitive advantage, a writer should also show a content-competitive advantage (MOZ, 2023), which is the hallmark of survival in business.
Additionally, a blog needs to cover the business trends specific to the coffee business. Multiple tools, such as Google Alerts, may monitor trends. Another way to monitor trends is through social listening, including following hashtags and the latest news about the industry (MOZ, 2023). For instance, including healthy coffee additives for health-conscious consumers is a common emerging trend. Including trends in blogs proves that one is an expert in a specific industry.
Also, customer reviews about existing products should be included in the blog. Including reviews goes a long way to alleviating doubt about the quality of products and the integrity of a business (Chaffey & Smith, 2017). While incorporating reviews into a blog post, a writer should include customers’ headshots alongside their reviews. While incorporating a review, it is essential to avoid sounding promotional.
Another worthwhile topic to cover is the frequently asked questions (FAQ). These are the most asked questions about a brand, online or physically (Chaffey & Smith, 2017). There are online tools that will help a brand discover such questions. If such queries are not accessible online, which is highly likely for a local store, one should include the questions customers ask directly in a store.
References
Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5th ed.). London; New York Routledge.
MOZ. (2023). Content Marketing – The Free Beginner’s Guide from Moz. Moz. https://moz.com/beginners-guide-to-content-marketing.
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Question 
Digital Marketing Discussion
A writer needs to create five blog posts for a local coffeehouse. What topics might the writer address? Explain the rationale and justify it by referencing the “Welcome to the Beginner’s Guide to Content Marketing” in the link below.
https://moz.com/beginners-guide-to-content-marketing