Darting Limited Market Analysis Research
Section 1: Business overview, mission, and vision
Darting Limited is a new entrant in the sports sector in Boston. Using a disruptive business model, Darting Limited seeks to offer clients more than just sporting equipment. Darting Limited targets individuals leading a sedentary lifestyle and those with weight management issues. The company’s entry into this market will offer greater value for money as clients interact with the different sporting equipment. The company intends to be a preferred partner for individuals pursuing good health using physical exercise. Darting Limited has the chance to create and explore a niche in the sporting industry profitably
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Business Overview
Darting Limited is a start-up that is located in Boston, Massachusetts. Darting Limited intends to sell sporting equipment. The company’s main goal is to cater to individuals who would like to engage in indoor or outdoor games that involve small groups or a few individuals. The company was founded with the main intention of enabling individuals with sedentary lifestyles to participate in physical activities. To ensure that this goal is met, Darting Limited organizes fun events that involve sporting activities. They provide the sporting equipment and have participants pay for participation. During these events, participants engage with present health professionals who provide insight on weight or lifestyle-related issues. They are also encouraged to purchase sporting equipment for continuous physical exercise. Others opt to subscribe to Darting Limited’s events through their membership to the fitness center. Darting Limited is motivated to create awareness among residents in Boston about health, weight management, and the role of physical exercise.
Mission
To offer practical solutions for the maintenance of healthy body weights through sporting activities.
Vision
To be the preferred physical exercise partner for individuals who seek to maintain healthy body weights.
Business Model
Darting Limited intends to utilize the disruptive business model. Disruption is commonly used by organizations with fewer resources to challenge already established business owners (Schiavi & Behr, 2018). The entities start by addressing areas that other players assume or overlook (Christensen, Raynor, & McDonald, 2015). They offer products and services within these areas at affordable rates. Darting Limited has chosen the connection of health to physical exercise. Physical exercise is an underutilized aspect that is beneficial in promoting healthy weight among individuals. In addition, physical exercises also reduce health risks, strengthen muscles and bones, increase the chance of longer life, and enable individuals to efficiently carry out their daily activities (U.S. Department of Health & Human Services, 2021). The other players in the market mainly supply the sporting equipment to institutions, individuals, and professionals without any added benefits to the transaction. Darting Limited chooses to help its target market through the fitness journey by not only selling equipment but also providing platforms to interact with the tools. This element adds more meaning and value to the transaction because it addresses real issues in society.
Section 2: Market Analysis
Darting Limited’s customer base includes;
- Both males and females across all ages
- Their income ranges from $1000 every year
- They could have health and weight issues
- They seek an active lifestyle
- Currently, lead a sedentary lifestyle
Competitors include;
- Dick’s Sporting Goods
- Olympia Sports
- Pure Hockey
- Franklin Sports
- Marathon Sports
Market Size
| Expected Market Value: Sporting Equipment | ||||
| Assumptions | Probability p(x) | Units (‘000) | Avg. Unit Price ($) | Market Value (‘$000) |
| Pessimistic | 0.30 | 280 | 150 | 42,000 |
| Most Likely | 0.50 | 420 | 180 | 75,600 |
| Optimistic | 0.20 | 525 | 200 | 105,000 |
| Expected Market Value (‘$000) | 71,400 | |||
The Total addressable market (TAM) will be: 0.08 * $71,400,000 = $5,712,000
Section 3: Recommendation
Entry into the market is proposed due to the business’ high potential. The company has a chance to reach a market worth $42,000,000 on the lower side. This means that Darting Limited can utilize different options to attain an optimistic market value. The market’s worth is $5.71 million, which is a significant revenue for a start-up.
Conclusion
Darting Limited has the chance to create and explore a niche in the sporting industry profitably. The current market players lack the approach that Darting Limited intends to pursue. The use of a disruptive business model should enable the start-up to seize the currently available market, which is worth $71,400,000. It is advisable that Darting Limited pursues the business.
References
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What Is Disruptive Innovation? Harvard Business Review.
Schiavi, G. S., & Behr, A. (2018). Emerging technologies and new business models: a review on disruptive business models. Innovation & Management Review, 15(4).
U.S. Department of Health & Human Services. (2021). Benefits of Physical Activity. Retrieved from Centers for Disease Control and Prevention: https://www.cdc.gov/physicalactivity/basics/pa-health/index.htm
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Question 
Market Analysis Research
Context
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business.
Darting Limited Market Analysis Research
Instructions
For this assignment, you will prepare a portion of the market analysis for a proposed/new business of your choice. You will create a report that can be included as part of your digital portfolio. This should not be an established company that is already operating like Google, Nike, etc.
Write a 450- to 600-word report that includes the following sections:
- Section 1: Business overview, mission and vision
- Section 2: Market analysis
- Section 3: Recommendation
Use the Market Analysis Research document for details on what to include in each section.
Format your assignment consistent with APA format with at least one (1) scholarly, peer-reviewed reference and one reference from the assigned readings (textbook). Points will be deducted if either of them is not included.
Please Include:
- An Introduction paragraph (Do Not Write the word Introduction to begin the body of the paper – Use the title of the paper instead). There should be a thesis statement in the introduction paragraph.
- At least two (2) Level One Headings
- Conclusion Heading – Do not begin the conclusion paragraph with “In conclusion.”