Customized, Standardized, and Syndicated Marketing Research
Marketing research aims to provide insights that can inform decision-making and help companies develop and implement effective marketing strategies (McDaniel & Gates, 2018). Various research methods and techniques are used in marketing research, including surveys, focus groups, and secondary research. Marketing research is a critical tool for companies to stay informed about the market and make informed decisions. In this regard, companies can utilize customized, standardized, or syndicated marketing research.
Customized marketing research is tailored to meet the specific needs of a particular company and is designed to provide answers to specific questions that the company has. It is conducted on an ad-hoc basis and can be expensive (Burns, Veeck & Bush, 2017). Essentially, I would use customized marketing research if the company wanted to determine the best target market for a new product. Conversely, standardized marketing research uses established methods and techniques to gather information that can be compared across different companies or products (Burns, Veeck & Bush, 2017). It is often less expensive than customized research but may not address the specific needs of a particular company. I would use standardized marketing research when the company wants to compare the sales of its product to the sales of its competitors.
Lastly, syndicated marketing research is a pre-packaged, ready-to-use research product made available to multiple companies (Burns, Veeck & Bush, 2017). It provides standardized information on a particular industry, market, or consumer segment. Accordingly, I would use syndicated marketing research if the company wanted to obtain data on the size and growth of a particular market segment, such as the organic food market. In summary, customized research is tailored to meet specific needs, standardized research provides a basis for comparison, and syndicated research provides pre-packaged information.
References
Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing research (p. 496). Essex: Pearson.
McDaniel Jr, C., & Gates, R. (2018). Marketing research. John Wiley & Sons.
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Question 
Marketing Research
Compare and contrast customized, standardized, and syndicated marketing research. Provide an example of when you would use each.