Communicating the Marketing Plan
Effective implementation of the marketing plan requires ensuring that everyone in the company understands how it works. According to Clampitt (2009), communicating any plan in an organization, such as a strategic, communication, or marketing plan, includes ensuring that employees understand the need for the plan and the role it will play in meeting the organization’s goals and objectives. Therefore, I will take various steps to clarify all the aspects of the plan and the most effective execution approach. One of the steps is holding a meeting with everyone in the company’s workforce. I will divide the meetings into two, whereby the first meeting would involve top management, and the second meeting would involve employees in the lower levels of the company hierarchy.
During the meeting, I will inform my colleagues about the need to implement the marketing plan, proposed marketing strategies, the messages to be used in the advertising campaign, marketing objectives, the tasks in the marketing plan based on their order of importance, when and how to evaluate the plan, strategies for the marketing approach, how to enhance the effectiveness of the marketing approach, the tools to evaluate the plan and any anticipated changes in healthcare marketing strategies. I will also encourage my colleagues to propose any areas of improvement or those that need to be changed to enhance the plan’s effectiveness. I will use a PowerPoint presentation to demonstrate the essential elements of the plan and the breakdown of the implementation process to ensure that everyone in the company understands the plan’s basics.
The second step is follow-up communication about the plan after the meeting. I will send the PowerPoint presentation of the proposed implementation plan to all employees via email. I will then create an internal memo notifying all employees that the plan has been sent to their email and that they should acknowledge receipt within the shortest time possible. The third step is collaborating with top management to create a framework for the employees to align their work with the marketing plan. The framework will include assigning different tasks to employees to support the marketing plan, such as requiring them to respond to online inquiries about the company’s new services. I will also communicate the plan to the entire company by creating brochures illustrating the proposed plan and every employee’s roles and responsibilities in its implementation. Brochures will effectively communicate the plan because employees can review it at their own time and refer to it whenever they need clarification. It would also be hard to ignore the message when employees are given brochures because a record would indicate that the employee received the brochure.
Furthermore, I will also ensure that everyone in the organization reviews the brochure by asking them random questions about the marketing plan based on the information in the brochure. Another technique that I will use to communicate the plan effectively is to collaborate with top management to mobilize everyone in the organization to offer suggestions on improving the marketing plan. In most instances, employees may ignore a message because it has not been passed by top management due to undermining colleagues in lower levels of the organization. However, directives from top management are respected and adhered to. Therefore, a directive requiring all employees to provide their input on improving the marketing plan would force employees to review the plan to provide relevant recommendations.
References
Clampitt, P. G. (2009). Communicating for managerial effectiveness: Problems, strategies, solutions. SAGE.
ORDER A PLAGIARISM-FREE PAPER HERE
We’ll write everything from scratch
Question 
Part 2
Write a 350- to 700-word synthesis of how you would communicate your plan to the entire company if approved.