Coca-Cola Classic

In the first part of the question, it will be necessary first to note that coca cola classic is a widely known company due to its nonalcoholic beverage known as Coke or Coca-Cola. Therefore, identifying its main competitors would include identifying two companies selling and producing nonalcoholic drinks. Consequently, We can determine that the company’s two competitors are Pepsico and Dr. Pepper Snapple. First, note that Pepsico is a company that offers energy drinks, soda beverages, bottled water, and juices. At the same time, Dr. Pepper Snapple is also a significant competitor of Coca-Cola in the United States, producing water, beverages, carbonated soft drinks, and juices. (Abhijeet, 2018). Do you need urgent assignment help ? Reach out to us. We endeavor to assist you the best way possible.

In the second part of the question, it will be necessary first to note that Unique Selling Proposition defines a company or organization that makes it unique compared to its competitors. Note that a USP includes a report by a company that communicates to its customers why the products of the company are better and unique to the customers than the products of the competitors by also defining the benefits of using the company’s product to the customer or consumer. Therefore, note that looking at the Coca-Cola Company, we can identify that its unique selling proposition lies with the slogan it has upheld over the years to include the word “real” in it. Note that this can be seen from its different slogans over the years that include “America’s real choice,” “It’s the real thing,” as well as ‘Make it real.”