Cellars Hill Wind Farm
The Cellars Hill Wind Farm is part of a $1.5 billion project to augment renewable energy in Tasmania and generate jobs. The purpose of building Tasmania’s renewable energy capacity is to drive economic development and sustainable growth (Premier of Tasmania, 2025). Core activities include construction and application for government approvals and stakeholder engagement, with identified benefits including jobs, energy subsidies, and the alignment with Tasmania’s target of 200% renewable energy by 2040.
Stakeholders were engaged in sector publications, government announcements through media releases, and direct engagement with local communities, landowners, and environmental groups. They also provided transparency by informing the legislative branch, sharing expert panels, and a financial incentive associated with a $1,000 annual energy subsidy for nearby residences.
The Tasmanian Government is the link of the approvals connected to the project; therefore, it can be considered an internal stakeholder in the Cellars Hill Wind Farm project, together with the project management team managing the construction (Pulse Tasmania, 2025). Two external stakeholders are local communities affected by the project and environmental advocacy organizations that will be monitoring its impacts. Stakeholder communication is important in authorizing work, identifying needs, discovering and addressing issues and assumptions, and obtaining feedback on a project’s progress and deliverables (Kloppenborg et al., 2023).
Methods of communication included government public announcements, media statements, communication through trusted networks within a community, and expert panel summaries. These practices effectively maintained transparency and community support, but potential issues with long-term community buy-in and environmental impacts could arise. Nevertheless, more could have been done to address stakeholders’ concerns as part of this interactive forum or dedicated project updates to foster clarity and engagement.
The Cellars Hill Wind Farm project faced potential communication challenges regarding environmental concerns and their impact on local communities. Stakeholders, like environmental advocacy groups and nearby homeowners, may have felt left out or required different levels of detail in ecological assessments. Increased local meetings, more interactive online updates, and open and transparent environmental reporting would have helped do that through clearer messaging to community members. These new changes, including social media and town halls, are worthy of consideration as options for communication channels to ensure that voices are heard.
References
Kloppenborg, T. J., Anantatmula, V., & Wells, K. N. (2023). Contemporary Project Management: Plan Driven and Agile Approaches.
Premier of Tasmania. (2025, February 4). Major projects to power major renewables. Premier of Tasmania. https://www.premier.tas.gov.au/latest-news/2025/february/major-projects-to-power-major-renewables
Pulse Tasmania. (2025, February 5). $1.5 billion wind farm in Tasmania’s Central Highlands declared a major project. Pulse Tasmania. https://pulsetasmania.com.au/news/1-5-billion-wind-farm-in-tasmanias-central-highlands-declared-a-major-project/
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Question 
Question 1
In Discussion 4, you identified a project and the stakeholders. This assignment is similar, only now your focus is on the communication aspect of a project. You may use the same “project” as before for this discussion, if adequate info is available.
Find a recent project you have experienced or read about. Summarize its purpose, key activities, and outcomes. Then, analyze how the project team communicated with stakeholders.
Identify two internal stakeholders (e.g., project managers, employees) and two external stakeholders (e.g., customers, the public). What communication methods were used (emails, meetings, websites, social media, etc.)? Were they effective, or did they cause confusion.
Cellars Hill Wind Farm
Discuss any communication challenges the project faced. Were stakeholders misinformed or left out? Finally, suggest improvements. Could clearer messaging, more frequent updates, or different channels have helped? If it went perfectly, what made it go so smoothly?
You may take the discussion in a different direction; however, please keep the focus on communication and include an example.
Class textbook: