Business Continuity Plan for American Airlines Group Inc
The main business areas that are associated with American Airlines Group Inc.’s continuity include the finance department, human resources, security, and communication aspects. These aspects are considered critical because they could influence the recovery of the business in case of emergencies. Thus, the three departments will be involved in emergency plans to ensure the welfare of the employees and the clients is assured. In addition, their communication plans will be required to be detailed and updated for seamless collaboration among the departments (Verto, 2020). The communication plans and projections from the finance department regarding the financial health of the organization will be reviewed often.
Post Launch Stage
After launching the new service, American Airlines Group Inc. will increase its social media presence. This will enable the maximization of the ability to reach out to more clients on these social platforms at a reasonable cost. It will also facilitate improved interactions with the clients on social media sites.
Feedback Loops
To maintain the online presence and feedback loops, the company will encourage the clients to constantly provide feedback through reviews, which will be used to improve the service. The clients will be constantly interviewed randomly, especially after different elements of the service are offered, such as flight bookings. This information will be shared with the respective employees to ensure that they improve the negative aspects while maintaining the positive ones.
PESTLE Analysis
Environmental risks may have a significant impact on the new service. The risk of natural disasters exists in the business and has the potential to disrupt service delivery (Pek & Caldecott, 2020). At the same time, these disasters can wreak havoc on assets that the company depends on for service delivery. While there lacks a permanent solution to this risk, the airline plans to utilize the weather reports that are provided by the meteorological department. This will facilitate anticipation of these weather-related disasters, thus saving the assets from destruction.
References
Pek, S., & Caldecott, B. (2020). Physical climate-related risks facing airports: an assessment of the world’s largest 100 airports.
Verto. (2020). The Benefits of Collaborative Working. 2022.
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Question 
Scenario
The funding pitch went extremely well, and you just received word that your idea for the new product/service has been approved. In fact, senior management sent a memo, company-wide, announcing the project.
Business Continuity Plan for American Airlines Group Inc
One line in the memo really caught your attention: “We are eager to see the project to completion and the many other product offerings to come from this initiative.”
You reach out to the project manager (PM) and are told that, typically, senior management expects to see product/service extensions or some type of next steps stemming from an original product. This could include different versions of the product/service, such as cheaper or premium versions, new targeted customers, and more. The PM also added that senior management will look into contingency planning to protect the project’s funding.
Prompt
For your business continuity plan, consider your next steps, including project improvements and how to mitigate risk to the project to protect the product investment. To accomplish this, you must leverage employee and customer feedback on the new product/service. Additionally, research the market and use a PESTLE analysis to examine if any external factor could affect your new product offering.
Specifically, your plan must address the following criteria:
Business continuity plan: Outline a basic business continuity plan for your business that identifies key business areas and critical functions and at least one measure for recovering or maintaining critical business operations in case of an emergency. Include how you will ensure that this plan is followed.
Post-launch stage: Propose new ideas for the post-launch stage, including one idea for a product/service improvement you plan to implement after the initial launch and one idea for increasing your customer base or engagement after the initial launch.
Feedback loops: Explain how you will implement feedback loops for your product or service.
PESTLE analysis: Use PESTLE analysis to identify at least one external risk factor that may affect the project. Then, provide a solution or contingency plan for mitigating that risk.
Guidelines for Submission
Submission must be a 1- to 2-page Word document. Any sources cited should use APA formatting.