Brand Image

Perkins

1 year ago

Brand Image

I chose innocent drinks as my positive image brand and the Trump organization as my negative image brand.

Innocent Drinks is a UK-based company that creates healthy beverages sold in grocery stores and coffee shops throughout Europe. They’re known for being eco-friendly and creating all-natural and sugar-free products. Their products include juices, smoothies, coconut water, and almond milk. Their annual “Big Knit” campaign invites volunteers to knit tiny hats and send them in to put on their smoothie bottles; donates 25 British pounds per hat to Age UK, a charity that helps elderly people live better lives. I believe Innocent Drink has a very positive brand image because it’s obvious that they care about their customers’ health. They give back a lot to the community and the environment. Plus, their branding is very cute and family-friendly.

The Trump organization is the brand behind the current president of the United States and his family and businesses. Although it has a loyal and devoted fan base, many people associate the brand with hate, racism, and sexism, and that’s why I believe it has a negative brand image. Donald Trump and his family constantly get negative media coverage for their actions that harm others, and people view them as a group of rich jerks who only care about themselves. Donald Trump’s Twitter account certainly doesn’t help.

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References

innocentdrinks.co.uk

Business Insider

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Question

Brand Image

Brand image affects purchase decisions. Select a brand you believe projects a positive impression and another with a negative image. Explain your rationale for choosing each of these brands. To promote a diverse discussion within this forum, like a brand a classmate has not yet discussed.