Blackberry Company
The selected company for this review is Blackberry.
Brief History of the Company
Blackberry was founded by Doug Fregin and Mike Lazaridis in 1984. The company was known as Research in Motion at that time (“company profile: BlackBerry QNX,” 2018). It specializes in building communication devices such as modems and pagers. The company started specializing in other technological devices, such as phones, after 2002, when it released its first smartphone. The company was doing well until 2010, when it began struggling to maintain a competitive advantage. However, it recovered in 2016 and began outsourcing all hardware production to other companies instead of developing software. Since then, the company has maintained operations by specializing in hardware production, thus creating a competitive advantage.Do you need any help for completing your assignment ? Contact us at eminencepapers.com. We endeavor to provide you with excellent service.
Top Management
According to Galunic (2020), good leadership is the main factor contributing to Blackberry’s success. One of the company’s top management leaders is John Chen. He is the Executive Chairman of the Board and Chief Executive Officer of the company (Blackberry, 2022). His main expertise is good leadership skills. The second member of the company’s top management is Charles Eagan. He works as the company’s Chief Technology Officer (Blackberry, 2022). He has experience in technological advancements based on his experience working at Dyson Ltd as the Global Head of Electronics, where he focused on the deployment of the Internet of Things. He also spearheaded the development of Blackberry’s transaction to secure Android and its ten operating systems when he held the position of Global Head of Device Software. The third member is Vito Giallorenzo. He is responsible for the company’s corporate development activities, mergers and acquisitions, and strategic partnerships. He also serves as the Chief Operating Officer of BlackBerry Technology Solutions (BTS), the department in charge of developing the company’s Internet of Things (Blackberry, 2022). Vito has good leadership and innovative skills combined with the Internet of Things expertise and leveraging technological developments for improved productivity.
The fourth member is Chris Hummel. He works as the company’s chief information officer (Blackberry, 2022). He has 30 years of experience in IT leadership, including network integration, project management, service delivery, and the development of new businesses worldwide. The fifth member is John McClurg. He is the company’s chief information security officer and worked as Vice President of the CISO office (Blackberry, 2022). He has good leadership skills gained from his experience as a leader in various large global companies such as Honeywell International. The sixth member is Neelam Sandhu. She is the company’s Chief Elite Customer Success Officer and Senior Vice President of Sustainability (Blackberry, 2022). She is an expert in artificial intelligence and has good leadership and financial management skills. The seventh member is John Wall. He is Senior Vice President and Co-Head of BlackBerry Technology Solutions (Blackberry, 2022). He has expertise in software development and has helped the company develop the QNX Software Systems.
Principal Business Model
Blackberry’s business model is divided into three parts. One of the parts is enterprise software, which includes selling software products such as the company’s mobility suite and a secure communication platform. The second part is licensing IP, which includes monetizing the company’s global patent offering and mobility licensing operations that license the company’s brand and device software to vendors selling handsets. The third part is the technology solutions, including the company’s QNX software and various emerging businesses to manage fleets. According to Branch (2019), the company uses mergers to expand to new markets. Most mergers are with companies requiring hardware used in manufacturing technological devices.
Vision, Mission Statement, and Statement of Values
Blackberry’s mission is to be the world’s top end-to-end mobility solutions provider, offering the most trusted and secure solutions. The company’s vision is to secure a connected future that customers can trust. The company aligns its operations with its core values of innovation, customer focus, integrity, accountability, mutual respect, and teamwork. It encourages employees to collaborate to develop high-quality products and maintain proper customer relationship management to meet customer needs and preferences.
References
Blackberry. (2022). BlackBerry executive team. BlackBerry – Intelligent Security. Everywhere. https://www.blackberry.com/us/en/company/leadership
Branch, T. (2019). BlackBerry’s acquisition of Cylance Inc.: An impact on cyber-security. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3429300
The company profile: BlackBerry QNX. (2018). The Hansen Report on Automotive Electronics, 31(8), 11-18. https://doi.org/10.1007/bf03545999
Galunic, C. (2020). Backstage leadership: The invisible work of highly effective leaders. Springer Nature.
Kamau, D. (2017). BlackBerry’s new business strategy. An analysis. GRIN Verlag.
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Question 
BlackBerry as a company
For this module, complete or answer the following:
1. Provide a brief history of the company.
2. List the top management of the firm and note what experience and leadership skills the executives bring to the firm. If it is a larger conglomerate, list both the corporate and business managers.
3. What is the principal business model of the firm? (How does the firm make most of its profits?)
4. Search for a vision, mission statement, and statement of values for your chosen firm. Note that not all organizations publish these statements, so you may need to make inferences from the available information. Relevant information is often available at the firm’s website (though it may take some searching) or is contained in its annual reports. You may also interview a manager of the firm or contact investor relations. You may also be able to compare the official statement with the firm’s business press coverage.
Paper Details:
– Submit the assignment in Microsoft Office format.
– Format the assignment using APA formatting and writing style.
General Expectations for All Written Assignments:
Papers should follow current APA guidelines in terms of type, margins, and citations and address the following areas:
1. The actual assignment topic. Consult the instructor for additional information or clarity on assignment instructions.
2. Cover the assignment topic in sufficient detail and depth with scholarly sources to support claims.
3. The content should reflect ample use of required readings and other course materials.
4. A Running Case Project Rubric will be used for grading this assignment.
Running case project weekly updated – This is week 1