Benefits of an Online Product Catalog
A product catalog lists the products offered by a company, their price, a short description, and other specifications such as videos and images. Interactive product catalogs are important tools that online sellers may utilize. Among others, wholesalers, retailers, and vendors use these tools to create an online presence to attract customers to purchase their products. Primarily, catalogs are designed to eliminate the friction between a seller and the customers.
One of the benefits of digital product catalogs is that they heighten a brand’s image. Customers will always want to see what combinations of an item are available before making a purchase decision (Amor & Kloep, 2003). That is because they may not trust retailers’ reassurances; hence, a digital catalog comes in handy. Businesses can place digital screens near points of sale to allow customers to navigate the available options. The availability of online catalogs enables customers to interact constantly with a company’s products, thus heightening its brand image.
Another benefit of an online product catalog is that it offers customers access to products 24/7. Sometimes, a store’s opening hours may not coincide with when customers are free to make purchases. However, with an online product catalog, the customer may access the products anytime, make decisions, and only visit the store to pick the products (Zhang, 2020). Essentially, online catalogs offer customers convenience and increase sales for sellers.
An online product catalog enables businesses to reach a wider audience. Apart from helping it target its organic audience, the business may also use an online product catalog to target other potential customers through multiple marketing channels. With the increased use of social media, customers are likely to purchase the products for which they get a recommendation from a friend.
References
Amor, R., & Kloep, W. (2003). e-Product catalogues. In Proceedings of the EIA9 Conference on E-Activities and Intelligent Support in Design and the Built Environment, Istanbul, Turkey (pp. 8-10).
Zhang, J. Z. (2020). Why Catalogs Are Making a Comeback. Harvard Business Review. https://hbr.org/2020/02/why-catalogs-are-making-a-comeback.
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Question 
Discuss the benefits of an online product catalog. Your write-up should be a minimum of 1 page. You may use additional data sources to supplement your assessment of the case study.
Benefits of an Online Product Catalog
Use APA standards when citing your data sources.