Auditing a Website For Cultural Diversity
Websites reflect a department’s culture through content, design, and organization and serve as the department’s official face to the outside world (Burack & Franks, 2006). A website can also demonstrate how varied an organization is. With more information on the Internet, consumers can now investigate how diverse these companies claim to be.
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Broward Health is a nationally recognized South Florida healthcare system that has been providing high-quality care for over 75 years. The company’s website states they serve a multicultural and multilingual patient community and are devoted to providing culturally appropriate care (browardhealth.org).
I’ll look over this company’s website to see if Broward Health is sincere about its dedication to diversity. Through the design, content, and images exhibited on the company’s website, I will investigate the website’s dedication to variety. After reviewing the website, I’ll also talk about the impressions that new employees, customers, or suppliers may have.
How easily accessible is diversity-related information?
Transparent companies dedicate a separate homepage to diversity and presenting authentic images is the best way to communicate variety on their corporate websites (Nordquist, E. P., 2014).
After evaluating Broward General Health’s website, I discovered that the diversity-related information was easily accessible. Simply putting the word diversity into the search box yielded information about how diverse the company is. According to the page, “We are committed to embracing the needs of our diverse and culturally vibrant community as a world-class community healthcare organization, a key employer, and supporter of a strong business climate in Broward County, home to people of various cultures and diverse backgrounds” (browardhealth.org).
There is a direct link to the company’s diversity information the organization provides. It is accessible via the “Who We Are” tab. Scroll down to “More about Broward Health,” and you’ll find the straight link there. The association was quick and straightforward to find.
The search turned up information about the organization’s attitudes toward diversity. This section explains the company’s diversity commitment, programs, and services.
Dimensions of Primary Interest
Those interested in joining their various organization can find a link to their job page. They have a workforce diversity program that has been acknowledged as a leader in this field, and they have been awarded the Freedom to Compete Award for their efforts in Workforce Diversity (browardhealth.org). This Award is given by the United States Equal Employment Opportunity Commission, which promotes the core elements of diversity. The critical dimensions are age, gender, and race, which most people cannot change (DeVry, 2017).
Dimensions of Secondary Interest
Diversity is not only crucial in the workplace but also in the patients they treat. They serve patients from a variety of cultures and backgrounds. An International Program was created to give comprehensive, high-quality healthcare to people worldwide (browardhealth.org). Some of those included under the secondary dimensions of diversity are international patients. The secondary dimensions are geographic location, military and employment experience, family position, income, religion, first language, and education (DeVry, 2017).
Evaluation of the Relevance of Diversity-Related Data
The diversity-related material on this organization’s website is helpful to potential workers, customers, partners, and suppliers.
Prospective Employees
Broward Health offers a Workforce Diversity Department dedicated to workforce diversity and culturally competent care (browardhealth.org). This is significant because, as the Houston Chronicle points out, “when more ethnically and racially diverse people enter the job market, organizations will need to devise more comprehensive tactics to overcome racial and ethnic hurdles as well as prejudices” (Dauber, S., 2015).
Prospective Clients
Broward Health maintains a Diversity Program for potential clients, which offers various services to its varied community. Their committed leadership supports and ensures that progress and outcomes are achieved at all levels, which is the foundation of their dedication to becoming the best at diversity (browardhealth.org). Having a diversity program could help you attract new clients. “The more attention people pay to content on a corporate website, the more likely they are to see the organization as socially responsible” (Nordquist, E.P., 2014).
Potential Suppliers/Partners
Broward Health has a Supplier Diversity Program that makes procurement opportunities available to all diverse vendors. They collaborate with local supplier diversity councils, including the Southern Florida Minority Supplier Development Council and the Florida Women’s Business Development Council (browardhealth.org). This is significant because a company known for its diversity practices can benefit by recruiting customers who want to buy from an ethical, socially responsible company, as well as increasing shareholder interest (O’Neill, R., 2016)
The commitment of Organizations to Values and Mission
Broward Health’s website states that its mission is to offer outstanding healthcare to the individuals it serves while supporting the needs of all physicians and staff (browardhealth.org). Broward Health’s website demonstrates a dedication to its beliefs and objectives. This is clear in the photos and remarks on the organization’s website. Maintaining openness and providing an authentic corporate image supported by the company’s mission, values, regulations, and procedures demonstrate the corporation’s dedication to diversity (Nordquist, E.P., 2014). The website delivers diverse information that is simply accessible, up-to-date, and reflective of a varied group.
Photographic and graphic material suitability
Websites should have many realistic images that show users what an average day in the organization looks like (Nordquist, E. P., 2014). The photographs displayed on the Broward Health website depict a diverse workplace. The link between the verbal content and the visuals is related to the organization’s various materials. The photographs show people of all ages, colors, and genders, demonstrating Broward Health’s dedication to diversity and a diversified workplace. I found a few pictures reused after a comprehensive website scan but insignificant in the number of images featured.
Perceptions
I would be encouraged to apply for a position with Broward Health as a future employee. The images on their career website demonstrate their dedication to a broad set of employees. They also declare they are dedicated to ensuring that all employees respect one another’s differences (browardhealth.org). A well-designed website may entice a potential candidate to apply, while a poorly designed one will most likely not entice prospects and may even turn them away (Burack & Franks, 2016).
As a potential customer/patient, I would be motivated to visit Broward Health, especially after viewing the videos on their website about some of the many unique patients they have assisted in caring for. Broward Health also provides various community programs for elders and young women and exercise classes for people of all ages and genders. This organization’s dedication to diversity is demonstrated once more.
Potential partners may assume that this organization is respected and well-known, with a solid commitment to diversity. This is reflected in their Supplier Diversity Program and their knowledge that supplier diversity fosters competitiveness by broadening the vendor pool and promoting good business practices (browardhelath.org).
Internal Management Problems
Internal management difficulties may impact the visibility of diversity inside a firm. After thoroughly auditing Broward Health’s website, I could not uncover any administration flaws. The audit demonstrated the company’s dedication to variety through programs, a diverse workforce, and integrated diversity initiatives. Organizations and business executives must support policies and programs that enable all employees to feel included and valued to reap the benefits of diversity (Harvey & Allard, p.324, 2015).
Diversity Honors
Organizations are getting increasingly diversified. Diversity awards are given to corporate community members who have done much to advance diversity. These awards honour the work of organizations nationwide that have strengthened their commitment to diversity.
Diversity awards are given depending on the performance of an organization. The criteria for selecting diversity awards, according to Harvey and Allard, vary depending on how much money an organization spends on minority vendors and community outreach events, the number of workforce members registered in employee affiliation or resource groups, whether or not the organization has a diversity council, and so on (Harvey & Allard, p.353, 2015).
A diversity award has numerous advantages for the organization. The benefits are increased shareholder return, productivity, revenue, and expansion. Despite lacking evidence of capital benefit, corporations are increasingly convinced that diversity programs impact the bottom line (Harvey & Allard, p. 364, 2015).
SunServe’s “LGBTQ Business Friendly” Certification has been awarded to Broward Health. This Award is sponsored by SunServe, a non-profit social services organization in South Florida that serves the LGBTQ community. The company provides education and training to organizations committed to providing culturally sensitive services to South Florida’s gay population (sunserve.org). Broward Health’s dedication to providing a diverse organization is demonstrated once again.
National awards are regarded as quality badges that confer legitimacy and excellent visibility, demonstrating that employee diversity will be an essential resource for businesses over the next 20 years (Harvey & Allard, p. 364, 2015).
Conclusion
Corporate websites are an extension of corporate culture that can be utilized as a public relations tool to represent a firm positively and accurately portray the organization and what happens offline (Nordquist, E.P., 2014).
An examination of Broward Health’s website revealed a wealth of information about the organization’s commitment to diversity. The material on variety was fast and readily available. The homepage contains a direct link. The visuals on the website represent a diversified organization and are linked to the linguistic material around them. The information on the website is current and valuable. Their diversity principles are reflected in their purpose and vision statements. The website also included information about the group. Improving and adding transparency to corporate websites allows present and prospective employees, investors, media, and customers to have an accurate picture of the organization rather than forming assumptions (Nordquist, E.P., 2014). The group featured all of its awards on its website, including one for diversity.
The website of this organization invites all prospective employees, customers, and potential vendors to join its diverse organization. The website represented a firm encouraging a diverse workplace that benefits everyone involved, including clients and customers. A varied staff can provide access to various perspectives and opportunities to share expertise and innovation, which can help the organization’s performance and productivity.
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References
Become Sunserve Certified. (n.d.). Retrieved February 20, 2017, from http://www.sunserve.org/ Broward Health | Hospitals, Urgent Care Centers, Outpatient Clinics, and Community Health Centers in Broward County. (n.d.). Retrieved January 15, 2017, from http://www.browardhealth.org/
Burack, C., & Franks, S. E. (2006, June). Evaluating STEM department websites for diversity. In WEPAN 2006 Conference Proceedings.
Harvey, C. P. & Allard, M. J. (2015). Understanding and Managing Diversity (6th ed.). Saddle River, New Jersey: Pearson
The Houston Chronicle, Dr Andrea S. Dauber (2015), How Will the Issue of Cultural Diversity Increase in Importance and Affect the Workplace? Retrieved from http://work.chron.com/issue-cultural-diversity-increase-importance-affect-workplace- 22959.html
Nordquist, E. P. (2014). Diversity and Inclusion: An Analysis of the Best Companies to Work for and Fortune 100 Companies’ Websites.
O’Neill, R. (2016). The Importance of a Diverse and Culturally Competent Workforce Busidate, 24(3), 9.
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Question 
Compare and contrast the three main research methods used by cross-cultural psychologists: method validation, indigenous cultural studies, and cross-cultural comparisons.
Auditing a Website For Cultural Diversity
Share an example of how you would research a cultural issue using one of the three research methods listed above.